Thierry Campet

Thierry Campet has over 20 years of marketing, branding and communication experience across the globe. He worked in France, the UK, Spain, and Switzerland for global companies across multiple sectors from advertising agency (Ogilvy & Mather) to banking (Santander, UBS, and American Express) via the movie industry (Sony pictures) and startups (boo.com). Thierry is the Founder and CEO of the Private Investment firm Aetas. He was also board member (Zurich Santander JV and advisor for BORN.com and IE XL) and multiple awards winner. Thierry holds master’s degrees from MIT and Executive Masters from IESE. He teaches branding, strategy, marketing and innovation at IE Business School and IE Executive programmes. He is also Thesis director, advanced programme professor and teaches at IE Master of corporate communication. Additionally, Thierry teaches executive programmes through Headspring (a joint venture between IE and the Financial Times).

Education

• Corporate Leadership Programme (Santander Group) IESE Business School - University of Navarra (2009 — 2009)
• BA INSEEC (1989 — 1992)
• University of California, Los Angeles (1991 — 1991)

Companies

• Marketing Quintet Private Bank (2021)
• Co-Founder codeFQ (2020)
• Adjunct Professor Headspring, by Financial Times & IE Business School (2020)
• Adjunct Professor, Thesis Director, Publisher IE Business School (2019)
• Co-Founder Aetas (2019)
• Advisor To The Board IE Executive Education (2018 — 2019)
• Head Marketing Communication & Content - Global Wealth Management UBS (2015 — 2019)
• Global Head of Strategy, Customer Insight and Governance Zurich Santander Insurance America (2011 — 2014)
• Director DIR-RED, Card Business Development, Global Insurance Division Banco Santander (2011 — 2011)