Tesary Lin

Terry Lin is an Isabel Anderson Career Development Assistant Professor of Marketing at Boston University Questrom School of Business, a Junior Faculty Fellow (2022) at the Hariri Institute, and a Faculty Affiliate of the Technology & Policy Research Initiative. Lin’s research focuses on how information and data moderate the relationship between firms and consumers. Specific topics include consumer privacy preferences and their impacts on firm analytics, analytics tools that adapt to the privacy-first data landscape, and how companies use choice architecture to moderate consumers’ data sharing decisions.

Lin received my PhD in quantitative marketing at the University of Chicago. Prior to joining BU, I worked in Microsoft Research (Chief Economist Office) and JD Silicon Valley Lab (Applied Economics Team).

Education

• Ph.D. Quantitative Marketing, University of Chicago, June 2020
• M.S. Economics, Tsinghua University, July 2014
• B.S. Economics (with honors), Nankai University, June 2012

Positions

• Assistant Professor of Marketing, Boston University, 2020 - present
  • Isabel Anderson Career Development Professor, Boston University, 2022 - 2025
  • Faculty Affiliate, BU Technology & Policy Research Initiative, 2022 - present
  • Faculty Fellow, BU Hariri Institute for Computing, 2022 - present
• Faculty Affiliate, Stanford Computational Marketing Lab, 2020 - present

Research Interests

Digital Marketing, Privacy, Consumer Data, Algorithms

Selected Publications

• Lin, T., Misra, S. (2022). "Frontiers: The Identity Fragmentation Bias", Marketing Science, 41 (3), 433-440

Selected Research Presentations

• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Carnegie Mellon University (Heinz), 2022
• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Carnegie Mellon University (Tepper), 2022
• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Conference on Digital Experimentation, MIT, 2022
• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, University of Rochester, 2022
• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Boston University Tech Policy Institute, 2022
• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Virtual Digital Economy Seminar, 2022
• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Marketing Science Conference, 2022
• Shlain, A. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Advances with Field Experiments Conference, Chicago, 2022
• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Harvard Business School, 2022
• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Singapore Management University, 2022
• Lin, X. Choice Architecture, Privacy Valuations, and Selection in Consumer Data, Fuqua School of Business, Duke University, 2022
• Lin, X. Humans in the Data Loop: Valuing Consumer Data in Digital Advertising, Marketing Science, Zoom, 2021
• Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, Ribstein Law and Economics Workshop, George Mason University, 2021
• Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, TSE Digital Economics Conference, Zoom, 2021
• Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, INFORMS Annual Meeting, Zoom, 2020
• Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, NBER Summer Institute---IT & Digitization, Cambridge, 2020
• Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, Ithaca, 2020

Awards And Honors

• 2022, Boston University Hariri Institute Junior Faculty Fellow, Boston University
• 2022, Isabel Anderson Career Development Professorship, Boston University
• 2020, Sheth Foundation ISMS Doctoral Dissertation Award
• 2019, Clayton Doctoral Dissertation Proposal Competition Award, Marketing Science Institute