Maria Tereza Alexandre?s passion for international marketing and cross-cultural business extends to both her academic and practitioner work. Focusing on the challenges of managing a multitude of industries, countries, and perspectives, she works with students and companies to develop the cross-cultural competence and the strategic mindset necessary for success in international business.
Through her research, Tereza contributes to the understanding of firms? internal biases in search of more effective metrics for success. She developed a methodology to help firms evaluate product market opportunities based on technology development and sourcing choices. She also created models to simulate new technology consumption behavior across different landscapes. Tereza has received grants from Intel and Wolfram Research to create cellular automata simulations in marketing.
Tereza is a partner at Accelerated Acculturation, a firm specialized in helping small and mid-size companies break through cross-cultural business barriers. She helps firms enter new international markets and manage their interactions with new cultures.
Prior to joining the Marketing faculty at UCLA, Tereza taught at Cornell, the University of Illinois, Michigan State, and Case Western Reserve.
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