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Anderson School of Management

Biography

Anderson School of Management
Visiting Assistant Professor

Biography

Maria Tereza Alexandre?s passion for international marketing and cross-cultural business extends to both her academic and practitioner work. Focusing on the challenges of managing a multitude of industries, countries, and perspectives, she works with students and companies to develop the cross-cultural competence and the strategic mindset necessary for success in international business.

Through her research, Tereza contributes to the understanding of firms? internal biases in search of more effective metrics for success. She developed a methodology to help firms evaluate product market opportunities based on technology development and sourcing choices. She also created models to simulate new technology consumption behavior across different landscapes. Tereza has received grants from Intel and Wolfram Research to create cellular automata simulations in marketing.

Tereza is a partner at Accelerated Acculturation, a firm specialized in helping small and mid-size companies break through cross-cultural business barriers. She helps firms enter new international markets and manage their interactions with new cultures.

Prior to joining the Marketing faculty at UCLA, Tereza taught at Cornell, the University of Illinois, Michigan State, and Case Western Reserve.

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Education M.A.L.D., The Fletcher School of Law and Diplomacy, Tufts University B.B.A., Ross School of Business, University of Michigan Courses International Development Finance National and International Policy Honors National and International Policy Security and Development in the Balkans Pu...
Research Areas Economics of software Economics of information security Organization of software firms Production and operations management Network policy and pricing Industry Areas Information technology Consumer products Software Associate Professor of Innovation, Technology and Operations ...
Ken is an adjunct professional specialist for the Mendoza College of Business where he has taught Sports Media and Marketing with Jack Swarbrick since 2011.   Ken was previously the President and Chief Operating Officer, NBC Sports from 1998-2011 and President and Chief Executive Officer, The Bas...