Tendai Mhizha

Profile

Tendai spent her early years travelling and was educated in six different countries. She is a board level leader and serial entrepreneur with over 25 years experience in Pan-African general management, marketing, branding, research and strategy. She has worked for The Edgars group, Wella, and within the Global WPP group extensively and still leads a 25 year old Pan-African market research agency. Tendai is also the founder and chief inspirer of Integra Africa – offering unique internal brand engagement TRRibe programmes and strategic solutions. Tendai is an avid public speaker with an infectious passion for people and the rapid development of the African continent.

Responsibilities

Full-time faculty and lecturer​

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Consulting Involvement

• Tendai is an entrepreneur and owns a market research agency and an internal branding agency. She works as a consultant within organisations and has a wide range of experience that adds richness to her lecturing.

Significant Achievements

• Entrepreneur of the year in Zimbabwe
• Winner Plus24 PAMRO African Acheivement Award for furthering the aims of research across the African Continent ​

Qualifications

• MDP (US GSB)
• MSc Strategic management (University of Derby)
• PhD (University of Derby)

Fields of Interest

• Strategic marketing;Strategic information management;
• International strategic marketing;
• Marketing research;
• Leadership; and
• Pan-African strategy development.

Tendai is also a public speaker on the following subjects:

• Africa as the last frontier for global growth;
• Living standard measures (local and Sub-Saharan African);
• Diversity in the workplace;
• Employee brand engagement;
• African media;
• Leadership in Africa;
• Branding today; and
• Getting the most out of market research. ​