Tasha Lewis

Tasha Lewis, PhD., is an Associate Professor in the Department of Fiber Science & Apparel Design and teaches in the area of fashion design management. Her research interests include the disruptive impact of technology in the apparel industry, the behavior of fashion brands, global and domestic apparel production ("glocalization") issues, and the significance of social responsibility and sustainability throughout the apparel supply chain. Dr. Lewis has also worked in the apparel industry in areas of production, sourcing, and retail operations and maintains ongoing contact with industry professionals to inform her research. She is a Stephen H. Weiss Junior Teaching Fellow and also serves on the Faculty Advisory Board of Cornell’s Atkinson Center for a Sustainable Future.

Education

• Ph.D., Cornell University, Apparel Design
• M.S., The Ohio State University, Consumer & Textile Science
• B.A., The Ohio State University, Spanish

Selected Publications

• Lewis, T.L., & Loker, S. (2019). Industry leadership toward sustainable fashion through user consumer engagement. In A. Gwilt, A. Payne, E.A. Ruthschilling (Eds.), Global Perspectives on Sustainable Fashion. London: Bloomsbury Publishing.
• Trejo, H.X., Smith, H.A., Trejo, N.K., & Lewis, T.L. (2019). Made in New York: A collaborative model to encourage slow fashion. Clothing and Textiles Research Journal, 37(3), 139-154
• Czajkowski, C., & Lewis, T.L. (2019). Yoga, facebook and fandom: Examining brand devotion by lululemon customers using social media. In Hancock, J., A. Peirson-Smith (Eds.), The fashion business reader: An interdisciplinary & global approach. London: Bloomsbury.
• Trejo, H.X., & Lewis, T.L. (2018). Seeing raw fibers:Collaborating with fiber farmers to develop tacit knowledge in a fiber sorting, grading and classing apprenticeship. Journal of Textile Design Research and Practice, 1-21.
• Lewis, T.L., Zeng, X., Sanchez, V., & Fan, J. (2017). Environmental evaluation of fabric dyeing and water use for a global apparel manufacturer. AATCC Journal of Research, 4(1), 1-13.
• Trejo, H.X., & Lewis, T.L. (2017). Slow fashion and fiber farming: Nexus for community engagement. Fashion Practice, 9(1), 120-142.
• Lewis, T.L., & Loker, S. (2016). Trying on the future: Exploring apparel retail employees' perspectives on advanced in-store technologies. Fashion Practice.
• Lewis, T.L., Park, H., Netravali, A.N., & Trejo, H.X. (2016). Closing the loop: A scalanle zero-waste model for apparel reuse and recycling. International Journal of Fashion Design, Technology and Education.
• Lewis, T.L., & Pringle, A. (2015). Local buttons: Sustainable fashion and social entrepreneurship in Haiti. Nka Journal of Contemporary African Art, 37, 114-125.
• Lewis, T.L., & Loker, S. (2015). Adoption of emerging in-store technology interfaces for the apparel retail employee. In Pantano, E. (Ed.), Successful technological integration for competitive advantage in retail settings. Hershey, PA: IGI Global.
• Lewis,T.L. (2015). Apparel disposal and reuse. In Blackburn, R. (Ed.), Sustainable apparel. Cambridge, United Kingdon: Woodhead Publishing.
• Lewis, T.L., & Loker, S. (2014). Technology usage intent among apparel retail employees. International Journal of Retail & Distribution Management, 42(5),422-440.
• Lewis, T.L., & Haas, B. (2014). Managing an iconic old luxury brand in a new luxury economy: Hermes handbags in the U.S. market. In Global Fashion Branding: History, Luxury, & Style. Fishponds, United Kingdom: Intellect Publishers
• Lewis, T.L., & Gray, N.E. (2013). The maturation of hip-hop's menswear brands: Outfitting the urban consumer. Fashion Practice,5(2), 229-244.