Tarun Kushwaha

Tarun Kushwaha is a professor of marketing in the School of Business at George Mason University. Tarun works in the area of customer relationship management (CRM), international marketing, market failures, and marketing-operations interface. His research speaks to the important changes happening in the retail, financial services, automotive, and high-technology industries.

His research has been published in Management Science, Journal of Marketing Research, Journal of Marketing, Manufacturing and Service Operations Management, Production and Operations Management, Journal of International Business Studies, Journal of Retailing among other outlets. He serves on the editorial board of Journal of Marketing and Journal of Interactive Marketing.

He has received research funding from various entities such as Obama-Singh Grant, CIBER Grants, FQRSC Grant, Marketing Science Institute, and DMEF Foundation. In addition, he has worked on research partnerships with several Fortune 500 firms.

He is interested in teaching the use of quantitative and analytical tools for decision making, especially in topics as marketing engineering, marketing analytics, data analytics, marketing research and CRM. He has won several top accolades for his teaching across undergraduates, MBA, and Ph.D. He has taught extensively in executive education programs for one of the largest oil & gas firms, multinational insurer, US DoD, and open enrollment programs.

Research Interests

• Empirical Marketing Strategy
• Methodological Domain

Education

• Master of Science (M.S.) Texas A&M University (2000 — 2002)
• Master of Business Administration (MBA) Nirma Institute Of Management (1996 — 1998)
• Bachelor of Science (BSc) St. Xavier's College (1993 — 1996)

Research and Awards

Research Recognition

• Finalist, Mary Kay Best Dissertation Award from AMS (As Advisor of Koushyar Rajavi)
• Winner, Best Paper Inter-organizational Track, Summer AMA, 2015
• Finalist, Best Paper Institute for Supply Chain, Academy of Management, 2015
• Finalist, Lehmann Award for the Best Dissertation Based Paper, 2015
• Dean’s Award for Outstanding Research by Ph.D. Student, Texas A&M University, 2006
• Student Research Week Award, Business Division, Texas A&M University, 2006
• Levy and Weitz Dissertation Proposal Competition, Honorable Mention, 2005
• eBRC Doctoral Dissertation Proposal Competition, Finalist, 2005
• Research Excellence Award, Department of Marketing, Texas A&M University, 2005
• Direct Marketing Education Foundation Doctoral Fellowship, 2004

Teaching Recognition

• Top 10% Core MBA Faculty, University of North Carolina, 2018, 2019
• Best Faculty Award, Evening MBA, University of North Carolina, 2016
• Weatherspoon Award for Excellence in MBA Teaching, University of North Carolina, 2013
• MBA All Star Teacher, University of North Carolina, 2013, 2014, 2015
• Dean’s Award for Outstanding Teaching by Ph.D. Student, Texas A&M University, 2007

Other Recognition

• Board of Regent’s Fellowship, Texas A&M University, 2002-2006
• Department Scholarship, Texas A&M University, 2002-2007
• Gold Medalist, Post Graduate Diploma in Management (Marketing), India

Invited Boards, Consortiums, and Symposiums

• Marketing Strategy Consortium, Indiana University 2019
• Distinguished Former Doctoral Student Meet, Texas A&M University, 2019
• Customer Advisory Board, SAS JMP, 2015-2016
• AMA Sheth Foundation Doctoral Consortium Fellow, 2006
• 36th Annual Haring Symposium Fellow, Indiana University, 2006
• ISMS Doctoral Consortium Fellow, 2005
• 23rd Annual University of Houston Doctoral Symposium Fellow, 2005