Tanya Tang

Education

PhD in Marketing, University of Illinois at Urbana-Champaign MPhil in Information Systems, Hong Kong University of Science and Technology BS in Management Information Systems, Central South University, China

Academic Appointments

Assistant Professor in Marketing, 2012-Present

Research Interests

• Social Media Marketing
• Use-Generated Content
• Social Network theory and analysis
• New product development
• Innovations

Teaching Interests

• Product Strategy
• Brand Management
• Retailing Management
• Marketing Strategy
• Marketing Analytics
• Social Media/Digital Marketing

Recent Honors & Awards

Outstanding Contributions in Reviewing by Journal of Business Research, 2018 MSP Research Support Fund, 2015-2018 Flex Teaching Grant, 2015-2018 Healey Endowment Grant, 2013 Sheth Dissertation Award, 2011 AMA/Sheth Doctoral Consortium Fellow, 2011 PDMA/UIC Doctoral Consortium Doctoral Fellow, 2011 ISBM Doctoral Consortium Doctoral Fellow, 2010 Doctoral Fellowship from University of Illinois at Urbana-Champaign, 2006-2010 Graduate Scholarship from Hong Kong University of Science and Technology, 2003-2006

Selected Publications

Tang, Tanya (Ya), Gregory J. Fisher, and William Qualls (2016), “Interfirm alliance configuration as a strategy to reduce shareholder risks”, Journal of Business Research, 69(3), 1199–1207. Tang. Tanya (Ya), Eric (Er) Fang, and Feng Wang (2014), “Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales”, Journal of Marketing, 78(4), 41-58. Gebauer, Judith, and Tanya (Ya) Tang (2008), “Applying the Theory of Task-Technology Fit to Mobile Technology: The Role of User Mobility”, International Journal of Mobile Communications, 6(3), 321-344. Gebauer, Judith, Tanya (Ya) Tang, and Chaiwat Baimai (2008), “User Requirements of Mobile Technology: Results from a Content Analysis of User Reviews”, Information Systems and e-Business Management, 6(4), 361-384. Peffers, Ken and Tanya (Ya) Tang (2003), "Identifying and Evaluating the Universe of Outlets for Information Systems Research: Ranking The Journals." Journal of Information Technology Theory and Application, 5(1), 63-84.