TANG Honghong

Assistant Professor at the Department of Marketing at BNU Business School

Schools

  • BNU Business School

Links

Biography

BNU Business School

Education

  • 2010-2016 Ph.D. in Beijing Normal University
  • 2014-2015 Visiting Graduate student in Duke University
  • 2006-2010 Bachelor in Fuzhou University

Work Experience

  • 2019- Beijing Normal University
  • 2017-2019 Postdoc in Beijing Normal University

Research Interests

  • consumer science, neuromarketing, emotion and decision-making, morality, hyperscanning and group decision-making

Courses Taught

  • Consumer behavior research
    (EXAMPLE:Environmental Economics (Undergraduate))

Research Projects

  • National Natural Science Foundation of China (NSFC): The neural correlates of group moral decision making in multiple-person interaction. 31800958, 2019-2021
  • China Postdoctoral Science Foundation: The neural correlates of inaction inertia. 2018M630103, 2018

Honors and Awards

  • 2018 Fellowship in Summer Seminars in Neuroscience and Philosophy, Duke University

Publications

Main Journal Articles

  • Tang, H., Zhang, S., Jin, T., Wu, H., Su, S., & Liu, C. (2019). Brain Activation And Adaptation Of Deception Processing During Dyadic Face-To-Face Interaction. Cortex, 120, 326-339.
  • Tang H. Lu X., Cui Z., Feng C., Lin Q., Cui X., Su S., Liu C (2018). Resting-State Functional Connectivity And Deception: Exploring Individualized Deceptive Propensity By Machine Learning. Neuroscience. 395:101-112.
  • Tang H., Wang S., Liang Z., W Sinnott-Armstrong, Su S., Liu, C (2018). Are Proselfs More Deceptive And Hypocritical? Social Image Concerns In Appearing Fair. Frontiers In Psychology. SSCI. 9: 2286.
  • Zhu, R., Xu, Z., Tang, H., Liu, J., Wang, H., An, Y., . . . Liu, C. (2018). The Effect Of Shame On Anger At Others: Awareness Of The Emotion-Causing Events Matters. Cognition And Emotion, 1-13.
  • Tang H., Lu X., Su R., Liang Z., Mai X., & Liu, C. (2017). Washing Away Your Sins In The Brain: Physical Cleaning And Priming Of Cleaning Recruit Different Brain Networks After Moral Threat. Social Cognitive And Affective Neuroscience, 12(7): 1149–1158.
  • Tang H., Ye P, Wang S, Zhu R, Su S, Tong L And Liu C (2017) Stimulating The Right Temporoparietal Junction With TDCS Decreases Deception In Moral Hypocrisy And Unfairness. Frontiers In Psychology 8:2033.
  • Wu H., Tang H., Ge Y., Yang S., Mai X., Luo Y. J., & Liu C. (2017). Object Words Modulate The Activity Of The Mirror Neuron System During Action Imitation. Brain And Behavior.
  • Zhu R, Wu H, Xu Z, Tang H. Shen X, Mai X, Liu C (2017). Early Distinction Between Shame And Guilt Processing In An Interpersonal Context. Social Neuroscience
  • Zhu R, Shen X, Tang H., Ye P, Wang H, Mai X, Liu C (2017). Self-Punishment Promotes Forgiveness In The Direct And Indirect Reciprocity Contexts. Psychological Reports, 120 (3), 408-422
  • Tang, H., Mai, X., Wang, S., Zhu, C., Krueger, F., & Liu, C. (2016). Interpersonal Brain Synchronization In The Right Temporo-Parietal Junction During Face-To-Face Economic Exchange. Social Cognitive And Affective Neuroscience, 11(1): 23-32
  • Lee, S. W.+, Tang, H.+, Wan, J., Mai, X., & Liu, C. (2015). A Cultural Look At Moral Purity: Wiping The Face Clean. Frontiers In Psychology, 6:577 (+Contributed Equally)
  • Gan, T., Lu, X., Li, W., Gui, D., Tang, H., Mai, X.,… & Luo, Y. J. (2016). Temporal Dynamics Of The Integration Of Intention And Outcome In Harmful And Helpful Moral Judgment. Frontiers In Psychology, 6, 2022
  • Wu, H., Ge, Y., Tang, H., Luo, Y. J., Mai, X., & Liu, C. (2015). Language Modulates Brain Activity Underlying Representation Of Kinship Terms. Scientific Reports, 5:18473
  • Wu H, Mai, X., Tang, H., Ge, Y., Luo, Y.J., Liu, C. (2013). Dissociable Somatotopic Representations Of Chinese Action Verbs In The Motor And Premotor Cortex. Scientific Reports 3: 2049
  • Liu, C., Tang, H., Luo, Y.J., Mai, X.Q. (2011). Multi-Representation Of Symbolic And Nonsymbolic Numerical Magnitude In Chinese Number Processing. PLoS ONE, 6(4): E19373.
  • Mai, X.Q., Ge, Y., Tao, L., Tang, H., Liu, C., Luo, Y.J. (2011). Eyes Are Windows To The Chinese Soul: Evidence From The Detection Of Real And Fake Smiles. PLoS ONE, 6(5): E19903
  • Su S, Tang, H. (2017). The Application Of Cognitive Neuroseience In Neuromarketing. Journal Of Beijing Technology And Business University (Social Sciences), 32(4):24-33. (In Chinese)
  • Ye P, Zhu R, Tang, H., Mai X, Liu C (2017). The Application Of Functional Near-Infrared Spectroscopy In Social Cognitive Neuroscience. Advances In Psychological Science. 25(5):731-741. (In Chinese)
  • Zhang W, Tang, H., Liu C, Mai X (2016). Hyperscanning Used In The Measurement Of The Brain Activity. Studies Of Psychology And Behavior 14(6): 834-841 (In Chinese)
  • Gan T.; Li W; Tang, H.; Lu X.P.; Li X.L.; Liu, C., Luo, Y.J. (2013). Exciting The Right Temporo-Parietal Junction With Transcranial Direct Current Stimulation Influences Moral Intention Processing. Acta Psychologica Sinica. 45(9): 1004-1014 (In Chinese)
  • Zheng X.; Zhao L.B. Tang, H. (2012). How Do Emotions Affect Number Comparison And Spatial Relations Judgment? Journal Of Fuzhou University (Philosophy And Social Sciences).107(1): 97-101 (In Chinese)

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