Taly Reich

Professor Taly Reich''s research interests fall at the intersection of behavioral decision theory and social psychology. Within these general domains, a great deal of her work explores issues related to preference construction, persuasion, and inconsistency within self and others. In exploring these issues, she strives to answer both theoretical and practical questions, with a fundamental goal of advancing basic insight in consumer psychology and shedding light on strategic actions that can subsequently be generated. Taly Reich holds a PhD in Marketing from Stanford Graduate School of Business and an M.Sc. in Industrial Psychology from the Technion, Israel Institute of Technology.

EDUCATION

• PhD , Stanford University, 2014
• MSc , Technion, Israel Institute of Technology, 2004
• BA , University of Haifa, 2001

SELECTED ARTICLES

The (Bounded) Benefits of Correction: The Unanticipated Interpersonal Advantages of Making and Correcting Mistakes D. Kupor, T. Reich, and K. Laurin Organizational Behavior and Human Decision Processes In press

Feeling Certain: Gut Choice, the True Self, and Attitude Certainty S. Maglio and T. Reich Emotion In press

To Give or Not to Give?: Choosing Chance Under Moral Conflict S. C. Lin and T. Reich Journal of Consumer Psychology (Special Issue: Marketplace Morality) 2018

Made by Mistake: When Mistakes Increase Product Preference T. Reich, D.M. Kupor, and R.K. Smith Journal of Consumer Research 2017

The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty T. Reich, and S.C. Wheeler Journal of Personality and Social Psychology 2016