Tae Jung Yoon
at KAIST College of Business
Lecturer (assistant professor) at UCL School of Management
Schools
- KAIST College of Business
- UCL School of Management
Links
Biography
KAIST College of Business
Education
- Ph.D. in Marketing, June 2015
- Kellogg School of Management, Northwestern University, USA
- M.D. in Medicine, February 2009 (03/2004-12/2005, 03/2007-02/2009)
- Korea University, South Korea
- M.S. in Management Science & Engineering, January 2007 (01/2006-01/2007)
- Stanford University, USA
- B.S. in Electrical Engineering, February 2000
- Seoul National University, South Korea
Career
- Assistant Professor (September 2015 - )
- UCL School of Management, University College London, London, UK
Publications & Research
*Publications *
- Yoon, T. J. (2020). Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards. Marketing Science, 39(3), 636-662.
Research Areas
Healthcare Marketing, Marketing Analytics
UCL School of Management
Tae Jung (TJ) Yoon is an assistant professor (lecturer) in the UCL School of Management. He earned his Ph.D. from the Kellogg School of Management, Northwestern University. He received his M.D. from the College of Medicine, Korea University, an M.S. from Stanford University, and a B.S. from Seoul National University.
Research
TJ’s research interests are in quantitative marketing, empirical industrial organization, health economics, and public policy. His current emphasis is on quality information disclosure and its impact on consumer welfare. Specifically, his current project argues that consumer reallocation, which is induced by quality information disclosure, may lead to a loss in consumer welfare. Using his expertise in medicine, he finds evidence on this from cardiac surgery data.
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