T'59 John Farley D’57
Distinguished Research Fellow at Tuck School of Business at Dartmouth

Schools
- Tuck School of Business at Dartmouth
Links
Biography
Tuck School of Business at Dartmouth
Current Research Topics
- Organizational culture and performance in six countries
- Why some firms earn more than others
Professional Activities
Academic positions
- Tuck School of Business, 1995–present
- Henkel Professor of Industrial Marketing, Chinese European International Business School, Shanghai, 1997–2002
- Visiting Professor: International University of Japan, National University of Singapore, INSEAD, Massachusetts Institute of Technology, London Graduate School of Business Studies, and Handelshogskolan
- Director, Joseph H. Lauder Institute, 1991–94, Ira A. Lipman Professor of Marketing, 1991–94, The Wharton School, University of Pennsylvania
- R.C. Kopf Professor of International Marketing, 1984–90, Professor, 1970–84, Associate Professor, 1967–70, Columbia University
- Associate Professor, 1965–67, Assistant Professor, 1962–65, Carnegie Mellon University
Nonacademic positions
- Partner, Greenwich Associates, 1987–96
- Executive Director, Marketing Science Institute, 1985–87
Awards
- William F. O’Dell Award, 1995
- Wroe Alderson Award for Contribution to Marketing, 1995
Selected Publications
- With R. Deshpandé and F.E. Webster Jr., "Triad Lessons: Generalizing Results on High Performance Firms in Five Business-to- Business Markets," International Journal of Research in Marketing, 2000
- With D.R. Lehmann, "Empirical Marketing Generalization Using Meta-Analysis," Marketing Science, 1999
- Global Performance, Oxford University Press, 1999
- "Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Quadrad Analysis," Journal of Marketing, January 1993
- "Profiles of Product Innovators among Large U.S. Manufacturers," Management Science, 1992
- "Determinants of Corporate Performance: A Meta-Analysis," Management Science, 1990
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