Susan Sieloff
Senior Lecturer of Marketing at D'Amore-McKim School of Business
Schools
- D'Amore-McKim School of Business
Links
Biography
D'Amore-McKim School of Business
Profile
Education
MBA in Finance and Marketing, University of Michigan
BA in European History and BA in German, University of Washington
Research & Teaching Interests
Ms. Sieloff has research and teaching interests in Marketing Strategy and Retailing.
Industry & Academic Experience
Ms. Sieloff has worked in consumer and industrial marketing as well as strategic analysis in the chemical industry before joining the D''Amore-McKim School of Business. She currently consults on Strategic Marketing for Keyes Consulting.
Services to the Profession
Ms. Sieloff is a member of several professional organizations, including the American Marketing Association and the Society of Marketing Advances.
Awards & Recognition
Nominated for Excellence in Teaching Award, 2007
Nominated for Excellence in Teaching Award, 2001
Publications
Selected Publications
Sieloff, S., Kinnunen, R., Chevarley, J. (2011). Libert-E Motors (vol. 2). Marketing Education Review Case Section.
Sieloff, S., Kinnunen, R. (2011). Fisk Alloy Wire and Percon (2nd ed., vol. 30). Case Research Journal.
Sieloff, S., Lassk, F. (2011). Finale - Just Desserts (1st ed., vol. 31). Case Research Journal.
Sieloff, S., Lassk, F. (2011). Finale and Survey on the Spot (1st ed., vol. 31). Case Research Journal.
Presentations
Selected Presentations
Kinnunen, Raymond, Sieloff, Susan, North American Case Research Association, "Branding Dublin", Vancouver. (October 18, 2013).
Bannister, Brendan (Presenter & Author), Kinnunen, Raymond (Author Only), Sieloff, Susan (Author Only), Finstad-Milion, Krista L (Presenter & Author), International Meeting of Decision Sciences Institute, "Hard Decisions to Learn From:A Journey", DSI, Bali. (July 2013).
Kinnunen, Raymond (Presenter & Author), Sieloff, Susan, North American Case Research Association, "The Innovation District and the Vertex Decision", NACRA, Quincy, MA. (October 26, 2012).
Sieloff, Susan, Kinnunen, Raymond, 2011 North American Case Research Annual Meeting, "The Art of Analysis or 1001 Questions", North American Case Research Assn, San Antonion, TX. (October 15, 2011).
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ACADEMIC DEGREES 1970 Indiana University D.B.A. 1966 Indiana University Master of Business Administration 1964 Clarkson College of Technolgy Bachelor WORK EXPERIENCE 2004 - 2010 BI Norwegian Business School Associate Director Exec. Programmes 2002 - 2010 BI Norwegian Business ...
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