Sungsik Park

Education

• Ph.D., Business Administration (Marketing), University of Florida, 2018
• M.S., Industrial Engineering, Seoul National University, 2010
• B.S., Industrial Engineering and B.A., Applied Statistics, Yonsei University, 2008

Research Interests

Social Interaction, Word-of-Mouth, Observational Learning, Pricing

Publication

• “The Fateful First Consumer Review,” with Woochoel Shin & Jinhong Xie, 2021. Marketing Science, Forthcoming.

-Press coverage: Wall Street Journal -MSI working paper, Report number 18-106

Working Papers

• “Incentivized Reviews,” with Woochoel Shin & Jinhong Xie. under 2nd round review at Journal of Marketing Research
• “Online Sellers Frame a Premium Price as a Discount: Synchronizing Price Increase and ListPrice Introduction,” with Man Xie & Jinhong Xie. under review
• “Round Numbers and Consumer Inaction”

Work in Progress

• “Beyond the Plastics: The Effects of Plastic Bag Bans on Consumer Shopping Behaviors,” with Man Xie & Jinhong Xie. Grants, Honors and Awards

• Darla Moore School of Business Research Grant, 2019

• Outstanding Achievement Award, University of Florida, 2018

• Butterworth Fellowship, University of Florida, 2015-2018

• INFORMS Society for Marketing Science Doctoral Consortium Fellow, 2015

• Doctoral Fellowship, University of Florida, 2013-2018

• National Science and Technology Scholarship (Merit based full tuition), 2003-2008