Stuart Bruce
at Rotterdam School of Management
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- Rotterdam School of Management
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Biography
Rotterdam School of Management
Stuart is an independent communications consultant specialising in online corporate communications, public affairs, social media and digital PR. He is listed in the PRWeek Power Book of the UK’s most influential 1% of public relations people.
He was previously the managing director of Wolfstar, a public relations consultancy that he co-founded in 2007 and led to become a PRWeek Top 150 Consultancy and Top 40 Digital Consultancy, working internationally for clients such as Sony Ericsson, PayPal, Unilever, HSBC, Labour Party, GlaxoSmithKline, Ministry of Defence, Central Office of Information and Discovery Channel.
Stuart has also advised two senior UK cabinet ministers. In 2011 Stuart worked with the United Nations in New York to lead the world’s first international research programme examining how FT Global 500 companies use social media as part of their CSR activity.
He has extensive experience of both traditional corporate communications and social media including strategy development, campaign management and implementation, measurement and evaluation, as well as crisis communications and issues management.
Stuart has been responsible for online public relations campaigns since the mid-90s and in 2003 started one of the world’s first PR blogs. His “A PR Guy’s Musings” blog (www.stuartbruce.biz) remains one of the world’s highest-ranked PR blogs.
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