Stuart Barnes

Professor Stuart J. Barnes is a Chair in Marketing at King’s Business School. He joined King’s College London in September 2015, having held chair positions at other universities since 2005. He gained a first-class BSc Hons. in Economics from University College London and a PhD from Manchester Business School. A polymath, Stuart is opposed to disciplinary silos and enjoys working across a number of academic disciplines, particularly those that combine technology, business and/or sustainability.

His research has involved collaboration and engagement with many types of businesses and government, and has been widely publicised, including as a keynote speaker and report writer for the European Parliament. He is the founder and director of CODA within King’s Business School: an interdisciplinary research centre focused on Consumer and Organisational Digital Analytics. CODA focuses on innovative methods and technology to provide novel solutions to business and sustainability problems, including using big data, artificial intelligence, blockchain, 5G, and the Internet of Things.

Stuart reviews for many leading research grant bodies and journals, is associate editor of Information & Management, and has been involved as programme committee member or track chair in more than 50 academic conferences. Recent research projects have focused on the sharing economy, health analytics, environmental sustainability, customer experience value, technology addiction, social media influencers, mobile marketing, virtual reality, and virtual worlds.

He is currently UK Co-PI for a £1.55m grant for the Ministry of Education of Saudi Arabia, and for grants from the National Natural Science Foundation of China and Fundamental Research Funds for the Central Universities (China). Stuart has published five books (one a bestseller for Butterworth-Heinemann) and more than two hundred articles. Further information about Stuart's research can be found on Google Scholar or ResearchGate.

Publications

• A Framework for Facial Image Analytics Using Deep Learning in Social Sciences Research 01 January 2019
• A secure occupational therapy framework for monitoring cancer patients' quality of life 01 December 2019
• A Blockchain-based Secure Internet of Vehicles Management Framework 01 August 2019
• An IoT and blockchain-based multi-sensory in-home quality of life framework for cancer patients 01 June 2019
• The Virtual Reality Value Chain 26 September 2019
• A Blockchain-Based Non-Invasive Cyber-Physical Occupational Therapy Framework: BCI Perspective 01 January 2019
• Out of sight, out of mind: Plastic waste exports, psychological distance and consumer plastic purchasing 01 September 2019
• Understanding plastics pollution: The role of economic development and technological research 01 June 2019
• The Mediating Effect of Experiential Value on Tourist Outcomes from Encounter-Based Experiences 01 February 2020
• REGIONAL ANTI-CORRUPTION EFFORT, POLITICAL CONNECTIONS AND FIRM INNOVATION EFFORT: EVIDENCE FROM CHINA 06 February 2018