Steven Kelly
Associate Professor at DePaul University
Biography
DePaul University
Dr. Kelly is an Associate Professor of Marketing and also serves as co-Director of the Kellstadt Marketing Center (KMC) which offers continuing and professional education in marketing, including the newly developed Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program: Creating Direct, Interactive and Measurable Media Strategies. The DePaul's KMC is the only Chicago area university center to offer a full complement of professional marketing seminars and certificate programs.
Professor Kelly is the Director of DePaul's Marketing Internship Program and the Founder of the University Internship Program. The Marketing Internship Program was established in 1989 making the program the oldest internship operation at DePaul. The operation offers marketing opportunities in marketing research, advertising, public relations, sales, direct and interactive marketing, and non-profit marketing through about 200 organizations in the Chicago area.
Dr. Kelly also started the Multicultural Marketing program. Students enrolled in this program are awarded a double major after taking a series of courses which explore various subcultures. The program looks to understand how cultural values affect customer behavior.
Professor Kelly's teaching specialties are direct and interactive marketing communications, experiential learning, and marketing case development. He was awarded the Robert B. Clarke "Outstanding Direct Marketing Educator Award" from the Direct Marketing Association. He is on the Board of Trustees of the Chicago Association of Direct Marketing (CADM) and the CADM Educational Foundation. Since 1997, Dr. Kelly has directed the DePaul Direct Marketing Case Writers' Workshop where faculty learn from practitioners' actual marketing examples that are written into cases to be used in classrooms around the country. From this work, he co-authored, with Susan Jones, "Cases and Readings in Interactive Marketing" which is forthcoming in the second edition.
Dr. Steven Kelly, Associate Professor of Marketing at DePaul University, received his D.B.A. in Marketing from Kent State University, M.B.A. in Management from Ohio University and B.A. in Math from DePauw University in Indiana.
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