Steve McKelvey

Education

JD, Seton Hall School of Law, 1992 MS Sport Management, University of Massachusetts Amherst, 1986 BA Cum Laude, American Studies, Amherst College, 1981

Academic Appointments

Professor, University of Massachusetts, 9/18-Present Associate Professor, University of Massachusetts, 9/08-8/18 Assistant Professor, University of Massachusetts, 9/02-8/08

Research Interests

• Intellectual Property Law
• Ambush Marketing
• Sport Sponsorship
• Athlete Right of Publicity
• Sport Marketing

Teaching Interests

Undergraduate

• Sport Law
• Sport Retail Promotion
• Sport Sales

Masters

• Sport Sales
• Sport Retail Promotion and Sales

Professional Background

Professional Experience

Partner, 1995-Present, DiaMMond Management Group (baseball representation firm) President, 2000-2002, Fan Guide Publications (New York, NY) Vice President, 1995-1999, Marketing & Promotions, PSP Sports (New York, NY) Director, Corporate Sponsorship, Baseball Office of the Commissioner (New York, NY)

Recent Honors & Awards

Betty van der Smisson Leadership Award, Sport & Recreation Law Association, 2017 Presidents Award in Appreciation of Outstanding Service to Sport & Recreation Law Association, 2015, 2017 UMass Amherst Distinguished Graduate Mentor Award, 2016 Sport & Recreation Law Association (SRLA) Research Fellow, 2012 UMass Amherst Lilly Fellowship, 2008 Outstanding Teacher Award, Isenberg School of Management, 2007

Selected Publications

McKelvey, S. & Grady, J. (2017). #JoinTheConversation … except when we don’t want you to: The evolving legal landscape of using hashtags in sport. Journal of Legal Aspects of Sport, 27, 90-105.

McKelvey, S., Goins, J. & Krauss, F. (Summer 2016). The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity - First Amendment Tension, Fordham Intellectual Property, Media & Entertainment Law Journal, 26(4), 945-994.

Snyder, K., McKelvey, S., & Sutton, B. (2016). All Together Now? Exploring sales and marketing integration. Sport, Business and Management: an International Journal, 6(1), 2-18.

McKelvey, S. & Sliffman, A. (Summer 2015). The merchandising right gone awry: What “Moore” can be said? American Business Law Journal, 52(2), 321-367.

McKelvey, S. & Longley, N. (2015). Event-specific ambush marketing legislation for mega-sporting events: An economics perspective. International Journal of Sport Marketing & Sponsorship, 16(5), 349-364.

Larkin, B. & McKelvey, S. (2015). Of smart phones & Facebook: Social media’s changing legal landscape provides cautionary tales of “Pinterest” for sport organizations. Journal of Legal Aspects of Sport, 25(2), 123-153.

McKelvey, S. & Masteralexis, J. (2011). This tweet sponsored by …: The application of the new FTC Guides to the social media world of professional athletes. Virginia Sport & Entertainment Law Journal, 11, 222-248.