Stephanie Feiereisen

Stephanie Feiereisen is a Senior Lecturer in Marketing at Cass Business School. She holds a PhD in Marketing and a Master's degree in Marketing from Aston University (UK) and a Master’s degree in Business from EDHEC Business School (France). Stephanie currently teaches Consumer Behaviour on the Msc in Marketing Strategy & Innovation and on the Bsc in Business Studies.

Stephanie’s main research interests lie in consumer responses to really new products and services, and in narrative consumption. In particular, she studies the use of narratives, tropes and mental simulations for the promotion of really new products and services, and consumers’ narrative strategies in the digital age. She uses a range of empirical methods, including eye-tracking experiments, laboratory experiments, surveys and in-depth interviews.

Her work has been published in the Journal of Product Innovation Management and in Psychology & Marketing. In addition, she has presented her research at a number of international conferences, including the Association of Consumer Research conference.

Qualifications

• PhD in Marketing, Aston Business School, United Kingdom
• MSc in Marketing Management, Aston Business School, United Kingdom
• Msc in Business, EDHEC Business School, France

Memberships of Professional Organisations

• Association of Consumer Research Conference, Sep 2010 – present
• European Marketing Academy Conference, May 2006 – present

Awards

• Cass Business School (2015) Academic Staff Prize
• Academic Staff Prize for outstanding contribution to Teaching and Learning
• City, University of London (2013) Academic Staff Prize
• Academic Staff Research Prize
• Cass Business School (2012) Academic Staff Prize
• Academic Staff Research Prize
• Cass Business School (2011) Academic Staff Prize
• Academic Staff Prize for outstanding contribution to Teaching and Learning at postgraduate level
• European Marketing Academy (2009) Doctoral Paper Bursary Award

Languages

French.

Expertise

Primary Topics

• Consumer Behaviour
• Marketing

Industries/Professions

• communications
• film & entertainment
• high technology
• media

Research

• Narrative Navigational Strategies in the Digital Age
• The Role of Tropes for the Effective Promotion of Innovative New Services
• Consumer Confinement: Conceptualisation, Problems and Solutions
• Ethical Implications of Story Domain, Teller and Receiver for the Narrative Transportation Effect
• Storytelling and Charitable Consumer Behaviour
• Need for Narrative

Journal Articles (7)

• Feiereisen, S., Rasolofoarison, D., Russell, C. and Schau, H. (2016). Navigating Narratives and Altering Time: Consumption Practices in the Digital Age. North American Advances in Consumer Research, 44(1) .
• van Laer, , Visconti, L. and Feiereisen, S. (2016). Need for narrative. .
• Feiereisen, S., Wong, V. and Broderick, A.J. (2013). Is a Picture Always Worth a Thousand Words? The Impact of Presentation Formats in Consumers' Early Evaluations of Really New Products (RNPs). Journal of Product Innovation Management, 30(SUPPL 1), pp. 159–173. doi:10.1111/jpim.12069.
• Henning, V., Hennig-Thurau, T. and Feiereisen, S. (2012). Giving the Expectancy-Value Model a Heart. Psychology and Marketing, 29(10), pp. 765–781. doi:10.1002/mar.20562.
• Feiereisen, S., Broderick, A.J. and Douglas, S.P. (2009). The Effect and Moderation of Gender Identity Congruity: Utilizing "Real Women" Advertising Images. Psychology and Marketing, 26(9), pp. 813–843. doi:10.1002/mar.20301.
• Feiereisen, S., Wong, V. and Broderick, A.J. (2008). Analogies and mental simulations in learning for really new Products: The role of visual attention. Journal of Product Innovation Management, 25(6), pp. 593–607. doi:10.1111/j.1540-5885.2008.00324.x.
• van Laer, T., Visconti, L.M. and Feiereisen, S. Need for Narrative. Journal of Marketing Management .