Stav Rosenzweig

Dr. Stav Rosenzweig is a senior lecturer of business and marketing strategy at the Guilford Glazer Faculty of Business and Management, visiting the Judge Business School, University of Cambridge, UK. Dr. Rosenzweig has a PhD in Business Administration from The Hebrew University of Jerusalem. She is the Head of the Entrepreneurship and Innovation study track at the Department of Management, and she teaches innovation, entrepreneurship, and business strategy. Before joining Ben-Gurion University of the Negev, she was a Marketing Science Institute visiting scholar and research fellow at the Center for Global Innovation, University of Southern California.

Dr. Rosenzweig’s research focuses on the interrelations of innovation, public policy, and consumer behavior. She studies how consumers react to energy efficient cars, and to changes in public policy related to energy efficiency and consumption. Dr. Rosenzweig has won numerous grants and awards for her research, including grants from Duke University, the K-mart foundation, and the Israel Science Foundation. Her research is frequently featured in the Israeli and international media, and was recently included in an OECD report.

Education

• PhD The Hebrew University of Jerusalem (2003 — 2008)
• MBA The Hebrew University of Jerusalem (2001 — 2003)

Companies

• Assistant Professor of Marketing Strategy Ben Gurion University (2009)
• Visiting Scholar University of Southern California (2008 — 2009)
• Visiting Scholar USC Marshall School of Business (2008 — 2009)
• Course Instructor & PhD Student The Hebrew University of Jerusalem (2003 — 2008)
• Market Research Manager TNS Teleseker MTR (2001 — 2003)

Books:

• Tellis, Gerard. J. and Rosenzweig, Stav. 2018. How Transformative Innovation Shaped the Rise of Nations. London, UK: Anthem Press. ISBN 978-1-78308-732-7.