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Sridhar Moorthy

Manny Rotman Chair in MarketingProfessor of Marketing at Rotman School of Management

Schools

  • Rotman School of Management

Links

    Biography

    Rotman School of Management

    Bio

    Sridhar Moorthy holds the Manny Rotman Chair in Marketing, and is also a Senior Consultant at CRA (Charles River Associates). His expertise is in bringing economic perspectives to bear on marketing problems. Moorthy’s research focuses on strategic issues in advertising, branding, product differentiation, retailing, including the impact of the Internet on marketing practice. He is an Associate Editor (and past Co-Editor) of Quantitative Marketing and Economics, Associate Editor of Management Science, member of the editorial board of Journal of Marketing Research, and coauthor of the textbook Marketing Models (Prentice Hall). Moorthy has served as a Vice President (Education) of the INFORMS Society for Marketing Science, and provided expert testimony in a number of legal cases.

    Academic Positions

    1998-Present  Manny Rotman Chair in Marketing; Rotman School of Management

    1997-1998  Visiting Associate Professor of Marketing; The Wharton School, University of Pennsylvania

    1990-1997  Associate Professor of Marketing and Area Coordinator; William E. Simon Graduate School of Business Administration, University of Rochester

    1984-1990  Assistant, then Associate Professor of Marketing; Yale School of Management, Yale University

    1990  Visiting Associate Professor; The John E. Anderson Graduate School of Management, UCLA

    1988  Visiting Associate Professor; INSEAD, France

    1982-1984  Assistant Professor of Marketing; Graduate School of Management, University of Rochester

    Honors and Awards

    2017-2022  Principal Investigator; Social Sciences and Humanities Research Council Award

    2013  Finalist, INFORMS Society for Marketing Science Long Term Impact Award

    2006  Roger Martin and Nancy Lang Award for Excellence in Research; Rotman School of Management, University of Toronto

    2005  Finalist, John D. C. Little Award, Best Marketing Paper published in Marketing Science or Management Science

    1999  Professor of the Year, MBA Class of 1999; Rotman School of Management, University of Toronto

    1982  Winner, George E. Nicholson, Jr. Student Paper Competition; Operations Research Society of America

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    Books

    Marketing Applications of Game Theory; in Game Theory and Business Applications 2nd Edition; K. Chatterjee and W. Samuelson (eds.). New York: Springer; 2013

    Market Segmentation; in The Palgrave Encyclopedia of Strategic Management; M. Augier and D. Teece (eds.). Houndmills, England: Macmillan Publishers Ltd.; 2013

    Brand Extension Strategy: An Integrative Framework; in Flux: What Marketing Managers Need to Know to Navigate the New Environment, D. Soberman and D. Soman (eds). Toronto: University of Toronto Press; 2012

    Competitive Marketing Strategies: Game-Theoretic Models; in Handbooks in Operations Research and Management Science: Marketing, Josh Eliashberg and Gary Lilien (editors). Amsterdam: North-Holland; 1993

    Marketing Models; (with P. Kotler and G. Lilien); New Jersey: Prentice Hall; Issue: Englewood Cliffs; 1992

    Papers

    • Marketing Applications of Game Theory; in Game Theory and Business Applications 2nd Edition; K. Chatterjee and W. Samuelson (eds.). New York: Springer; 2013
    • Market Segmentation; in The Palgrave Encyclopedia of Strategic Management; M. Augier and D. Teece (eds.). Houndmills, England: Macmillan Publishers Ltd.; 2013
    • Brand Extension Strategy: An Integrative Framework; in Flux: What Marketing Managers Need to Know to Navigate the New Environment, D. Soberman and D. Soman (eds). Toronto: University of Toronto Press; 2012
    • Competitive Marketing Strategies: Game-Theoretic Models; in Handbooks in Operations Research and Management Science: Marketing, Josh Eliashberg and Gary Lilien (editors). Amsterdam: North-Holland; 1993
    • Marketing Models; (with P. Kotler and G. Lilien); New Jersey: Prentice Hall; Issue: Englewood Cliffs; 1992

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