Siqing Peng

Dr. Siqing Peng is a professor of marketing at the Guanghua School of Management, Peking University, China. He obtained his PhD in social psychology from the University of Hong Kong. His current research interests include consumer behavior, consumer-brand relationship, service marketing, and Chinese indigenous psychology. His work has been published in Management and Organization Review, Journal of Cross-Cultural Psychology, Journal of Personality and Social Psychology, International Journal of Human Resource Management, Journal of Personality, Culture and Psychology, Journal of Intercultural Relationship, Journal of Psychology in Chinese Societies, and other publications. He received the awards of "PKU Prize for Teaching Excellence", "Guanghua Prize for Teaching Excellence", and "GE Prize for Teaching Excellence" in Peking University.

Education Background

• 1988 Tsinghua University Materials Science and Engineering
  
• 1991 Renmin University of China Sociology
  
• 1998 University of Hong Kong Social Psychology
  

Career Experience

• 2009~present Professor of Marketing, Guanghua School of Management ,PKU
• 2001~2009 Associate Professor of Marketing, Guanghua School of Management, PKU
• 2000~2001 Assistant Professor of Marketing, Guanghua School of Management, PKU
• 1998~2000 Postdoctoral Research Fellow, Department of Psychology, PKU
• 1991~1993 Assistant Professor of Sociology, Department of Sociology, Renmin University of China, Beijing