Simona Sinesi

22+ years of Global strategic marketing experience in leading FMCG companies (Unilever, Coca-Cola, Barilla, Sony) | 6+ years spent on generating social impact | Simona started her carrier in Unilever managing Knorr Brand and then she moved her steps up in Barilla where she was responsible for mktg and strategy of bakery brands (Mulino Bianco and Pavesi) In Coca Cola was part of Global Teams leading some of the most successful campaigns between 2008-2015 (i.e. Share a Coca-Cola, Fifa World Cup 2010 and 2014, Coca-Cola and Food) Founder, Vice President , Comms & Growth Strategy Director NEVER GIVE UP | she founded it from scratch back in 2014 by crafting the original concept and mission leading NEVER GIVE UP to change the narrative around eating disorders (more than 500k Euro fundraised in donations- more than 500.000 people supported, supported by top companies and foundations, in partnership with relevant media). Simona led the development of ‘ NEVER GIVE UP Houses Project’ - a network of centers throughout Italy able to change the way to approach Eating Disorders by offering sensitization, prevention, treatment, post-treatment services and training and research (winner of the following calls: "Fermenti" by Presidency of Council of Ministries, "Ready to Impact" by A|Cube, "GET IT" by Fondazione Cariplo - Cariplo Social Innovation & Fondazione Social Venture FGD -1 of the 2 biggest impact project on Health-," Dock 3" by Universita' Roma 3) FAO Consultant G20 Health & Life Sciences Task Force Member and in Women Empowerment Task Member | she was selected among panel of entrepreneurs to be member of two G20 Task Forces to define actions in Health & Life Science and in Women Empowerment TEDx Speaker Connecting the Dots: il coraggio di cercare sé stessi (Connecting the Dots: be brave in finding yourself) https://www.youtube.com/watch?v=qxNBSxNirXs TEDx Organizer & Curator| she organizes TEDx and curates contents and trains speakers for the talks (among all the speakers Flavia Pennetta - Grand Slam champion by winning the US Open in 2015 and Aurora Ramazzotti – influencer ) Scientific Director Master Social Impact H-Farm | responsible for training and coaching social entrepreneurs and companies to generate and communicate impact Ashoka Fellow | https://www.ashoka.org/it-it/fellow/simona-sinesi University Professor LUMSA (Roma & Palermo) in Strategic Marketing | Lecturer and Speaker SDA Bocconi, Bologna Business School, H-Farm, Sole 24 Ore Business School, IULM, Talent Garden | Mentor Le Village by Credit Agricole & Inspiring Girls Valore D |

Education

• Erasmus Student Program Dublin Institute of Technology (1998 — 1999)
• High School Liceo Scientifico (1990 — 1995)
• Master in Marketing & Comunicazione Istituto Europeo di Design (1999 — 2000)