Silvia Donaire

My PhD research was focused on understanding the influence of social media in micro-retailers business model. Currently, I'm participating in an European H2020 project, called DISCOVERER, researching the emergence of new Business Models in the Earth Observation market. I supervise several thesis and master thesis as well as an Industrial Doctorate. I have professional experience and I teach and research in the area of Business Models and Digital Marketing, among others like urban mobility.

Education

• Doctor of Philosophy (PhD) Universitat Politècnica de Catalunya (2007 — 2012)
• Master en Marketing digital: Captación, conversión y analítica Web-WATT IEBS (2013 — 2014)
• Master's degree OBS Business School (2013 — 2014)
• Master of Business Administration (MBA) EADA Business School (2006 — 2007)
• Bachelor of Science (BSc) Universitat Politècnica de Catalunya (1998 — 2007)
• Major Universitat Autònoma de Barcelona (2008 — 2012)

Companies

• Full-Time Professor (PDI) Universitat Oberta de Catalunya (UOC) (2021)
• Module Leader EU Business School (2020)
• Part-Time Lecturer IQS Barcelona (2014)
• H2020 Researcher & Part-Time Professor Universitat Politècnica de Catalunya (2013)
• Lecturer at UPC BarcelonaTECH UPC School (Universitat Politècnica de Catalunya) (2007)
• Part-time Lecturer Centre de la Imatge i la Tecnologia Multimèdia | CITM (UPC) (2017 — 2021)
• CEO & Co-founder Inno-Smart Barcelona (2013 — 2017)
• PhD. Lecturer Assistant Universitat Politècnica de Catalunya (2008 — 2013)
• Research Assistant IESE Business School (2007 — 2012)

Skills and Expertise

• Social Media Marketing
• Business Consulting
• Blended Learning
• E-Learning
• Strategic Management
• Teaching and Learning
• Learning
• Teaching English as a Foreign Language
• Teaching
• Entrepreneurship