Silvia Belleza

Silvia Bellezza is the Gantcher Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Specifically, her work examines traditional status signals (e.g., conventional luxury brands and products) and alternative status signals (e.g., nonconformity, minimalism, vintage). Professor Bellezza’s research has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Marketing Research, and Management Science. Her work has also received extensive media coverage in popular outlets, such as The New York Times, The Wall Street Journal, The Atlantic, and Scientific American.

Before joining Columbia, she earned her doctorate in marketing at Harvard Business School and worked in the marketing departments of L.V.M.H. and Dannon. Professor Bellezza currently teaches the core marketing course to MBA and Executive MBA students.

Research

Journal articles

Consumer Minimalism In Journal of Consumer Research (forthcoming) Coauthor(s): Silvia Bellezza, Anne Wilson (equal authorship)

Consumer Minimalism

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption In Journal of Marketing (2021) Coauthor(s): Jennifer Sun, Silvia Bellezza, Neeru Paharia

Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption

Trickle-Round Signals: When Low Status Is Mixed with High In Journal of Consumer Research (2020) Coauthor(s): Silvia Bellezza, Jonah Berger

Trickle-Round Signals: When Low Status Is Mixed with High

The Symbolic Value of Time In Current Opinion in Psychology (2019) Coauthor(s): Anat Keinan, Silvia Bellezza, Neeru Paharia

The Symbolic Value of Time

"Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions In Journal of Marketing Research (2017) Coauthor(s): Silvia Bellezza, Joshua Ackerman, F. Gino

"Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions

Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol In Journal of Consumer Research (2017) Coauthor(s): Silvia Bellezza, Neeru Paharia, Anat Keinan

Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol

Temporal Profiles of Instant Utility During Anticipation, Event, and Recall In Management Science (2017) Coauthor(s): Manel Baucells, Silvia Bellezza

Temporal Profiles of Instant Utility During Anticipation, Event, and Recall

Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride In Journal of Consumer Research (2014) Coauthor(s): Silvia Bellezza, Anat Keinan

Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity In Journal of Consumer Research (2014) Coauthor(s): Silvia Bellezza, F. Gino, Anat Keinan

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity

Ideas and Insights

Why 'Downscale' Items Signal High Status

The Unexpected Benefits of Being Unexpected

Busy? You Must Be Important.

Awards And Honors

2021 MSI Young Scholar Marketing Science Institute 2021 Young Scholar

Honorable Mention, 2018 Ferber Award For best dissertation-based article published in the Journal of Consumer Research in 2017

Finalist, 2017 Best Article Award for a paper published in Journal of Consumer Research in 2014 For the paper Bellezza, Silvia, Francesca Gino, and Anat Keinan (2014), â??The Red Sneakers Effect: Inferring Status and Competence from Signals of Non-conformity,â?� Journal of Consumer Research, 41 (June), 35-54.

2017 Provost's Grants Program for Junior Faculty who Contribute to the Diversity Goals of the University The Provost's Grant Program for Junior Faculty Who Contribute to the Diversity Goals of the University provides awards, of up to $25,000 each, to support new or ongoing research and scholarship, seed funding for innovative research for which external funding would be difficult to obtain, and curricular development projects. Project Title: Trickle-Round Signals: When Low Status Becomes High