Sidney Levy

Sidney Levy is Professor Emeritus of Marketing and Behavioral Science in Management. He is recognized as one of the main contributors to marketing and consumer behavior in the twentieth century for his work on brand image, symbolism, and cultural meaning in marketing. With his Kellogg colleague, Philip Kotler, he challenged the view of marketing as restricted to commercial activities, and redefined the concept of Marketing as an all-encompassing phenomenon that could be applied to a broad range of social activities.

Professor Levy's insightful and timeless contributions to marketing scholarship are recognized by numerous awards. He was inducted as an Association for Consumer Research Fellow (1982), the highest honor accorded to academic consumer researchers for contributions to consumer research. Professor Levy was recognized as the American Marketing Distinguished Educator in 1988. He was the first person to receive the Living Legend of Marketing Award for exceptional contributions to marketing (1997), and he was a recipient of the Paul D. Converse award for outstanding contributions to the science of marketing (2000). In recognition of his role as one of the intellectual pioneers of Consumer Culture Theory (CCT), The Sidney J. Levy Award was created in 2008. The award is given to the best CCT dissertation article published in the preceding year.

Professor Levy joined the Kellogg faculty in 1961. Prior to his appointment at Northwestern, he was a lecturer at the University of Chicago (1958-1959). He received his PhD from the Committee on Human Development from the University of Chicago (1956). Professor Levy served as the chair of the marketing department from 1980 until 1993. He formally retired from Kellogg in 1991, but remained an active member of the faculty until 1997.

Education PhD, 1956, Committee on Human Development, University of Chicago

PhB, 1946, Liberal Art, University of Chicago

MA, 1948, Committee on Human Development, University of Chicago

Academic Positions Special Assistant to the Head of the Department of Marketing, Marketing, Eller College of Management, University of Arizona, 2004-present

Charles H. Kellstadt Distinguished Professor of Marketing, Marketing, Kellogg Graduate School of Management, Northwestern University-present

A. Montgomery Ward Professor of Marketing, Marketing, Kellogg School of Mangement, Northwestern University-present

Charles H. Kellstadt Distinguished Professor Emeritus of Marketing, Professor Emeritus of Behavioral Science in Management, Northwestern University, 1991-present

Visiting Professor of Marketing, Marketing, Kellogg Graduate School of Management, Northwestern University-present

Head of the Department of Marketing, Marketing, Eller College of Management, University of Arizona, 1997-2004

Chairman, Professor of Marketing, Marketing, Graduate School of Management, Northwestern University, 1980-1992

Professor of Behavioral Science in Management, Marketing, J.L. Kellogg Graduate School of Management, Northwestern University, 1961-1991

Lecturer, University of Chicago, 1958-1959

Education Academic Positions