Siddharth Singh

Dr. Siddharth Shekhar Singh is tenured Associate Professor of Marketing at the Indian School of Business (ISB), Hyderabad and Mohali, India. Earlier he served as Senior Associate Dean (Admissions and Financial Aid), Associate Dean (Digital Transformation, eLearning, and Marketing; and RCI Outreach and Engagement), and the first Director of the Doctoral programme at ISB. He is a member of the Board of Directors of DLabs, a technology business incubator of ISB. He also serves as an Independent Director on the Board of Directors of Petronet LNG Limited and International Schools of Business Management (ISBM—a UK based charity). He has a Ph.D. (Marketing) from the J. L. Kellogg School of Management, Northwestern University (USA), an MBA (Marketing and Finance) from the University of Illinois at Urbana-Champaign (USA), and a B. Tech. (Electronics & Communications Engineering) from the Indian Institute of Technology, Banaras Hindu University (India).

Dr. Singh’s research broadly focuses on a firm’s ability to achieve sustainable competitive advantage. His work attempts to help firms identify the “right” customers for acquisition and retention, and more profitably manage relationships with them over time. He researches marketing initiatives such as customer engagement, customer loyalty programs and online customer communities. Some of the other issues that he works on concern the online training of salespersons, development of financial metrics to evaluate marketing decisions (e.g., customer lifetime value), customer segmentation, purchases, returns, and marketing analytics.

Dr. Singh has co-authored four textbooks for MBA students and business executives. The books titled Managing Marketing: An Applied Approach, Managing Marketing: A Concise Approach, Essentials of Managing Marketing, and Digital Marketing: Strategy & Tactics are published by Wiley India.

Because of his rare combination of academic rigor and real-world business experience, Dr. Singh is an in-demand columnist and speaker whose expert commentary has appeared in globally prestigious print and broadcast outlets, including CNN-News18 in India, top Indian news channel NDTV, CNN Money, Forbes India, Fortune India, The Economic Times, The Times of India, Business Today, The Hindu, Livemint, Businessworld, and others. He also publishes in distinguished academic journals such as Marketing Science, Management Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Journal of Service Research.

Dr. Singh has a keen interest in new ventures. He has been teaching the New Product Development and Marketing course for the last 18 years in India and the USA. He is a co-founder and strategic advisor at Bsharp Sales Enablers Pvt. Ltd. He advises numerous startups and regularly participates in various capacities (e.g., juror and speaker) at startup events. Prior to his Ph.D., Dr. Singh worked for several years with Johnson & Johnson (J&J) in Product and Sales Management roles. Hired through J&J’s prestigious global leadership development program—the IRDP—his responsibilities included managing several product lines and launching new products for J&J hospital products group in India. His consulting experience includes firms in a variety of industries (e.g. consumer products/services, healthcare, agriculture, media, high technology, retail).

Education

• Ph D (Marketing), J. L. Kellogg School Of Management, Northwestern University
• MBA (Marketing & Finance), University of Illinois
• Bachelor of Technology (Electronics Engineering), Institute of Technology, Banaras Hindu University

In the Media

• Singh, Siddharth S. (2014), Organizational structure to keep evolving, says Flipkart, Business Standard, November 29, 2014
• Singh, Siddharth S. (2014), A bumpy ride, Business Standard- Strategist, November 03, 2014
• Singh, Siddharth S. (2014), Book Launch--Managing Marketing:An applied approach, MoneyLife, August 14, 2014
• Singh, Siddharth S. (2014), Book Launch--Managing Marketing:An applied approach, PTI, August 14, 2014
• Singh, Siddharth S. (2014), Book Launch--Managing Marketing:An applied approach, BusinessWire, August 14, 2014
• Singh, Siddharth S. (2014), Book Launch--Managing Marketing:An applied approach, BusinessLine, August 13, 2014
• Singh, Siddharth S. (2014), Maharaja of Munch, Business Today, August 03, 2014
• Singh, Siddharth S. (2014), B-schools to study how Modi did it, DNA, July 06, 2014
• Singh, Siddharth S. (2014), Top B-schools like IIMs, ISB & XLRI take a leaf out of Modi's campaign style, Economic Times , May 29, 2014
• Singh, Siddharth S. (2014), India Inc Hails Modi Victory, Looks For Bold Reforms, Businessworld, May 16, 2014

Experience

Academic

• 2011 - Present: Associate Professor, Indian School of Business
• 2011 - Present: Ad-hoc reviewer, Marketing Science, Management Science, Quantitative Marketing and Economics, Journal of Marketing, Journal of Service Research, Journal of Interactive Marketing, and International Journal of Forecasting
• 2003 - Present: Organizer and Instructor, Corporate education/training programs, within ISB and outside
• 2020 - 2021: Associate Dean- Digital Transformation, e-Learning & Marketing, Indian School of Business
• 2020 - 2021: Executive Director- EFPM Programme, Indian School of Business
• 2017 - 2020: Associate Dean, RCI Outreach & Engagement
• 2018 - 2019: Senior Associate Dean, Admissions & Financial Aid, Indian School of Business
• 2013 - 2018: The Media Hub, Head
• 2011 - 2014: Fellow Programme in Management, Director
• 2008 - 2011: Committee Member, Jones School International Alliance Committee at Rice University
• 2003 - 2011: Assistant Professor, Jesse H. Jones Graduate School Of Business, Rice University

Professional

• 2016 - Present: Strategic Advisor, Backspace Entertainment Private Limited, Gurugram, Haryana, India
• 2016 - Present: Strategic Advisor, RVM Recycle Pvt. Ltd. , New Delhi, India
• 2012 - Present: Co-Founder & Strategic Advisor, Bsharp Sales Enablers Private Limited
• 1999 - 1999: Product Manager, Johnson and Johnson (JJPP), India and Nepal
• 1997 - 1999: Regional Sales Executive, Johnson and Johnson (JJPP), Northern India
• 1996 - 1997: International Recruitment and Development Program (IRDP) candidate, Johnson and Johnson (JJPP), USA
• 1990 - 1994: General Secretary of BHU Student Union, Banaras Hindu University Student Union, Varanasi, India