Shyam Gopinath

Areas of Expertise

Online Word of Mouth, Customer Relationship Management, Entertainment Industry, Econometric Models of Consumer Dynamics

Academic Degrees

• Ph.D., Marketing, Kellogg School of Management, Northwestern University, June 2011
• M.S., Statistics, University of Virginia, June 2005
• M.Tech., Industrial Management, IIT Madras, India, June 2002
• B.Tech., Industrial Engineering, University of Kerala, India, June 1999

Professional Experience

• Assistant Professor of Marketing, Kelley School of Business, Indiana University, July 2017 - present
• Assistant Professor of Marketing, David Eccles School of Business, University of Utah, August 2011 - June 2017

Awards, Honors & Certificates

• Journal of Marketing Editorial Review Board Member, 2017-
• David Eccles Emerging Scholar, 2014-2017
• Invited to be a reviewer for the DMEF Shankar-Spiegel Dissertation Proposal Competition, 2013 and 2014
• Invited to serve as a mentor at the DocSIG Mentor Networking Breakfast at Winter AMA, 2013
• Winner of DMEF Shankar-Spiegel Dissertation Proposal Competition, 2010
• Awarded $6,500 for winning the research competition on User-Generated Content co-sponsored by the Marketing Science Institute (MSI) and the Wharton Interactive Media Initiative (WIMI), 2009 (with Pradeep Chintagunta and Sriram Venkataraman)
• Fellow, AMA-Sheth Foundation Doctoral Consortium, 2009
• Graduate Fellowship, Northwestern University, 2005-2011
• Graduate Fellowship, University of Virginia, 2002-2005
• Gold Medalist, M.Tech Program, IIT Madras, 2002
• Coka Parthasarathy Award for Best Academic Record, M.Tech Program, IIT Madras, 2002
• K.V. Arunkumar Memorial Award for Best Academic Record, M.Tech Program, IIT Madras, 2002

Selected Publications

• Yazdani, Elham, Shyam Gopinath, and Steve Carson (2018), “Preaching to the Choir: The Chasm between Top Ranked Reviewers, Mainstream Opinion, And Product Sales,” Marketing Science, forthcoming.
• Gopinath, Shyam, Jacquelyn S. Thomas, and Lakshman Krishnamurthi (2014), "Investigating the Relationship between the Content of Online Word of Mouth, Advertising and Brand Performance," Marketing Science, 33(2): 241-258.
• Gopinath, Shyam, Pradeep Chintagunta, and Sriram Venkataraman (2013), "Blogs, Advertising and Local-Market Movie Box-Office Performance," Management Science, 59(12): 2635-2654.
• Chintagunta, Pradeep, Shyam Gopinath, and Sriram Venkataraman (2010), "The Effects of Online User Reviews on Movie Box Office Performance: Accounting For Sequential Rollout and Aggregation across Local Markets," Marketing Science, 29(5): 944-957.
• Krishnamurthi, Lakshman and Shyam Gopinath (2010), "Impact of Consumer Generated Media," Kellogg on Marketing.
• Gopinath, Shyam, Jacquelyn S. Thomas, and Lakshman Krishnamurthi (2009), “People are Talking-Anticipate product performance through online discussions,” Kellogg Insight.