Shintaro Okazaki

Shintaro Okazaki is Professor of Marketing at King’s Business School. He obtained his Ph.D. from the Autonomous University of Madrid, Spain.

Shintaro has authored over 100 articles and book chapters on advertising and marketing over his career. Further information about Shintaro's research can be found on Google Scholar.

Shintaro is the current Editor-in-Chief of Journal of Advertising. He also serves on the Editorial Review Boards of the Journal of Advertising Research, International Journal of Advertising, Journal of Public Policy & Marketing, International Marketing Review, International Journal of Market Research, and Internet Research, among others. Shintaro is a Past-President of the European Advertising Academy.

His honours include the KDDI Foundation Best Researcher Award, the Journal of Advertising Best Paper Award, Mobile Marketing Association Best Academic of the Year, International Journal of Market Research Best Reviewer Award, and International Journal of Advertising Best Reviewer Award.

He has been invited as guest speaker at the Villanova School of Business (Distinguished Speaker and International Research Fellow), San Diego State University, Birkbeck University of London, University of Klagenfurt, Vienna University of Economics and Business, University of Antwerp, University of Göttingen, Copenhagen Business School, and Kobe University, among others.

Shintaro has more than 20 years industry experience, and held a managerial position at Citibank N.A. in Tokyo.

Publications

• Sneaking the dark side of brand engagement into Instagram: The dual theory of passion 08 November 2019
• Exploring digital corporate social responsibility communications on Twitter 16 September 2019
• Disasters, hope, and globalization: Exploring self- identification with global consumer culture in Japan 12 January 2019
• The curious versus the overwhelmed: Factors influencing QR codes scan intention 28 October 2017
• Using Twitter to engage with customers: a data mining approach 01 June 2015
• A Latent Class Analysis of Spanish Travelers' Mobile Internet Usage in Travel Planning and Execution 01 May 2015
• From the Editor 15 March 2017
• Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor 01 January 2017
• Capturing Global Youth: Mobile Gaming in the US, Spain and the Czech Republic 01 January 2008
• Searching the Web for global brands: How American brands standardise their websites in Europe 01 January 2005