Sheila Roy

Sheila Roy is an Associate Professor at Bhavan's SPJIMR. She has received her Ph.D. from IIT Bombay and is also an MBA from IIM-B. Sheila has over two decades of consulting experience and her work spans across service industries including Insurance, Retail, Finance, Hospitality, and IT.

Education

• Indian Institute of Technology, Bombay, PhD, 2010 - 2015
• Indian Institute of Management, Bangalore, PGDBM, Business Management, June 1997 - February 1999
• Jadavpur University, Bachelor of Electrical Engineering, Electrical Engineering, June 1990 - May 1994

Areas of Research Interests

• E-business and Digital Supply Chain
• Data-driven Decision Making with Behavioural/Transaction Data
• How Entrepreneurs can leverage E-commerce platforms such as Shopify or Amazon/other E-tailers to scale their business

Courses

• E-business Logistics and Fulfillment ( focussed on Operations and Supply Chain in E-Commerce)
• E-Commerce (Focussed on Advertising, Product Management and Category Management)
• Marketing Analytics
• Quantitative Methods

Experience

• Management Consultant - E-business and Analytics - July 2009 onwards
• TATA-AIG General Insurance Co. Ltd. - January 2002 to June 2009
  • Head, Database Marketing and Business Intelligence - 2007 to 2009
  • Head, Office of the Customer - 2005 to 2009
  • Manager, Renewals Preservation Unit - 2002 to 2005
• Orbit-e Consulting - April 2000 - December 2002
  • Business Analyst and Relationship Manager
• Cambridge Technology Partner - May 1999 - April 2000
  • Business Analyst and Relationship Manager
• CMC Limited, Kolkata, July 1994 - May 1997
  • Relationship Manager

Research & Publications

• Roy, Sheila, and Renuka Kamath. "Born on the internet, how should Suta grow?." Emerald Emerging Markets Case Studies (2020).
• Roy, Sheila, and Indrajit Mukherjee. "Integrated approach for evaluation of service quality in multistage sequential utilitarian service process." International Journal of Quality and Service Sciences (2018).
• S. Roy and I Mukherjee (2016), ' The Excellence Grid –A Tool to Identify Attributes that Drive Service Excellence' , International Journal of Quality & Reliability Management. Accepted
• S. Roy and I Mukherjee , 'A Case based Approach for Modeling Process Elements and Overall Service Quality Perception' , Presented and published in proceedings of 2012 IEEE International Conference on Industrial Engineering and Engineering Management , Hongkong , December, 2012, pp.1528-1532.
• S.Roy, I. Mukherjee, S. Sikder, S. Bera ,'Service Quality Evaluation of Multi-Channel Service requests Using Mahalanobis- Taguchi System', 2nd International Conference on Robust Quality Engineering , January, 2017, (Awarded Best Paper).
• S. Roy, 'An Implementation Perspective of Customer Lifetime Value for E-Tailers' MARCON 2016: 4th International Marketing Conference , December 22-24, 2016, IIM Calcutta
• S. Roy, S Kushwaha, and I Mukherjee, 'Parameter Estimates in Proportional Odds Logistic Regression Model using Bias Correction Method for Modelling Service Quality Perception', International Conference on Quality, Reliability and Operations Research (ICONQROR - 2013), Indian Statistical Institute, Mumbai, January 2013.
• S.Roy and K Rakshit 'Antecedents for Misseliing in Financial Services' ANZMAC 2013, December 2, 2013.