Shawn Mathew

Shawn Mathew is a graduate of the Fellow Program in Management from IIM Ahmedabad and holds a B.Tech. degree in Computer Science and Engineering. Prior to joining IMT Dubai, Shawn was a faculty in the Marketing Area at IMT Ghaziabad. Shawn has also worked as a faculty at IIM Jammu, and as an Adjunct Faculty with IIM Kozhikode, IIM Amritsar and AIIM Ahmedabad. His pre-doctorate industry tenure includes stints with Cognizant Technology Solutions (CTS) and the A.P. Moller – Maersk Group.

Shawn is an American Marketing Association (AMA) – Sheth Foundation Doctoral Consortium Fellow (2011) and an AIM -AMA Sheth Foundation Doctoral Consortium Fellow (2014). He was an invited participant for the Max Planck Summer Institute on Bounded Rationality (2017) and TAPMI-Max Planck Winter School on Bounded Rationality (2017). Shawn was shortlisted as a semi-finalist for the Pareto Fellowship (Centre for Effective Altruism, Oxford University, 2016), and was one of the winners of the Liam Glynn Travel Scholarship (2011).

Shawn’s research interests are interdisciplinary in nature and focus on simplifying consumer decision-making. His teaching interests include Consumer Behavior, Brand Management, Digital Marketing and Behavioral Economics. Shawn’s research papers have been published in Journal of Promotion Management, Economic and Political Weekly and Bulletin of the Association of French Geographers.

Education

• Bachelor of Technology Mahatma Gandhi University (2000 — 2004)
• AISSE Bharatiya Vidya Bhavan Girinagar,Cochin (1998 — 2000)
• Std 10 Sainik School,Kazhakootam,Trivandrum,Kerala (1993 — 1998)

Research & Publications

• Joseph, Joshy, Bharadhwaj Sivakumaran, and Shawn Mathew. “Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity.” Journal of Promotion Management (2020): 1-20.
• Rault, Yves-Marie, and Shawn Mathew. “An Imbalanced Ecosystem.” Economic & Political Weekly 54, no. 45 (2019): 45-50.
• Rault, Yves-Marie, Shawn Mathew, and Alexandre Cebeillac. “The commercialisation of shopping malls in India: from «creating» to «meeting» demand.” Bulletin de l’association de géographes français. Géographies 95, no. 95-1 (2018): 61-78.