Shaphali Gupta

Shaphali Gupta is a Professor of Marketing at MICA and an associate editor with the ‘Journal of Business Research’ and ‘Journal of Strategic Marketing’. She has been a Research Fellow at Georgia State University, J. Mack Robinson College of Business, Georgia, United State of America. She has obtained her PhD from the Shailesh J Mehta School of Management, IIT Bombay, India; a master’s degree in Business Management with Marketing specialization; and a Bachelor’s degree in Mathematics. She is the winner of the B.K Birla Distinguished Research Scholar Awards for Social Science and Management 2019. This award recognizes the quality of research in the field of social sciences and management across the nation. The award is conferred only for FT 50 and ABS 4 publications with consistent records over the last five years. Her research interests are in marketing strategy, emerging market strategies, innovation and new-age technology, customer experience management, customer engagement and advertising strategy. She is also a Special issue editor with the Journal of Business Research (ABDC-A) and European Journal of Marketing (ABDC- A*).

She has published her research in top tier marketing journals (which include AMA journals, FT 50, ABS 4* and 4, and ABDC A* and A listed journals) such as the Journal of the Academy of Marketing Science, International Journal of Research in Marketing (IJRM),Journal of Retailing, Journal of Advertising, Industrial Marketing Management, Journal of Interactive Marketing and Journal of International Marketing. She regularly presents her work in esteemed international conferences like AMA, Marketing Science, European Marketing Academy, Australian and New Zealand Marketing Academy, etc. She is often invited by esteemed universities in India and abroad to share herresearch work. She is also a gold medallist certified trainer by the Indian Society for Training and Development, Ministry of HRD, New Delhi. She started her academic career more than a decade ago and taught at various management institutes as a full-time and invited faculty in India. Before joining MICA, she was associated with MDI, Gurgaon. She enjoys teaching various courses in Marketing, Marketing Strategy, International Marketing, and Customer Relationship and Engagement Marketing. She conducts management development programs for senior executives of major Indian companies regularly. Before entering academia, she had also worked in the industry for few years with Reliance communication and ICICI Bank, where her major responsibilities were handling critical customer service issues, customer retention issues and building and maintaining firms’ long-term relationships with high-net-worth clients.

Education

• PhD (Marketing), Shailesh J Mehta School of Management, IIT Bombay
• MBA (Marketing), B.Sc (Mathematics), UGC (NET), DIP T&D

Companies

• Associate Editor Journal of Business Research (2021)
• Professor Of Marketing MICA (2019)
• Associate Editor journal of Strategic Marketing (2019)
• Research Fellow Georgia State University - J. Mack Robinson College of Business (2017 — 2020)
• Assistant Professor Management Development Institute, Gurgaon (2015 — 2019)
• Assistant Professor Symbiosis Institute of Business Management Pune (2014 — 2015)
• Research Scholar IIT BOmbay, Shailesh J Mehta School of Management (2008 — 2014)
• Relationship Officer ICICI Bank (2004 — 2005)

Awards and Honours

B.K Birla Distinguished Research Scholar Awards for Social Science and Management 2019, in the First Position, this award is to recognize the quality research in the field of social sciences and management across the nation. This award was conferred only for FT 50 and ABS 4*, and ABDC A* publications with consistent records over the last five years.

Plenary session, "Editors’ and Authors’ Talk: Art and Science of Research Publication", Doctoral Colloquium on Management and Development -2021, IRMA, Anand, November 2021.

Distinguished Consortium Faculty, 9th AIM-AMA Sheth Foundation Doctoral Consortium (on a virtual platform), 25th and 30th June 2021, The Jagdish Sheth School of Management (JAGSOM).

Plenary KeynoteSpeakeron 'Customer Engagement Strategies in the time of crisis' at an International Conference on Management Skills and Growth Strategies in the post-pandemic period hosted by Welingkar Institute of Management, Mumbai, on January 22, 2021. The panel consisted of CEOs of the company.

Invited as a Jury by Engineer India Limited, a public sector unit in the Oil and Gas industry, for Industry-wide Technical Paper Writing Competition, 26 and 27 February 2021.

Invited as a plenary keynote speaker at Technology, Economics, Analytics & Management Conference 2020 by Symbiosis Centre for Management and Human Resource Development held from 18th to 22nd August 2020.

Invited as thought leader to attend “Thought Leadership Conference on Global Marketing Strategy” hosted by ISB Hyderabad July 30 to Aug. 1, 2020.

Faculty Fellow, 8th AIM-AMA Sheth Foundation Doctoral Consortium, 3-6th January2020, at BIMTECH, New Delhi.

Invited Speaker, IIM Indore-NASMEI Summer Marketing Information System Conference, Indore, July 2019.

Invited as a Thought Leader to attend an invitation-based conference on “Big Data, Data-Driven CRM and Artificial Intelligence” organized by Journal of Interactive Marketing, at Lisbon, March 2019. Only Indian Faculty to be invited.

Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, MICA, Ahmedabad, 2019.

Faculty Scholar, AMA-Sheth Foundation Doctoral Consortium, Leeds University, U.K, 2018. Only Indian Faculty to be invited.

Invited Speaker, two-day Symposium on Customer Engagement for industry CXO level participants organized by ISB, Hyderabad, July 2017. The only Indian Faculty member invited to speak in this symposium, along with other global scholars in the area of customer engagement.

Appointed as a Research Fellow , J Mack Robinson College of Business, Georgia State University, 2017- 2020

Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, WE School, Bangalore, 2018.

Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, WE School, Mumbai 2017.

Invited Scholar to attend 'World Marketing Summit' 2016 held at Tokyo, Japan by Philip Kotler.Only Indian faculty to be invited based on my future of Advertising publication.

Faculty Fellow, AIM-AMA Sheth Doctoral Consortium, IMT Ghaziabad, 2016.

Young Faculty Participant at AIM-AMA Sheth Doctoral Consortium, 2015, held at IMT Dubai, UAE. Complete travel grant was provided by AIM-AMA Sheth foundation.

Gold Medallist (PAN India), Diploma of Training and Development, 2011, ISTD, recognized byMinistry of HRD.

Doctoral Consortium Fellow by SJMSOM, IIT Bombay, to attend AIM-AMA Sheth Doctoral consortium, held at IIM Ahmedabad, January, 2014.

Doctoral Consortium Fellow by SJMSOM, IIT Bombay, to attend AIM- AMA Sheth Doctoral Consortium, held at Alliance University, Bangalore, 2012.

Gold Medal, Dip T&D, ISTD, Ministry of HRD, New Delhi, 2011

Best student Award Overall, Dip T&D, ISTD, Ministry of HRD, New Delhi, 2011.

Eligible candidate for Shailesh J. Mehta Endowment Scholarship for Excellence in Doctoral Studies, 2007.GPA 8.7

First rank in “BOOK REVIEW” during the Faculty Training programme at IBS, Hyderabad, 2005.

First rank in “OPERATION WORKOUT” during faculty development workshop at ICFAI Business School, Jaipur, 2005.

First rank in “Conducting Case Class” during workshop at Pune University, 2007.

First rank, Secondary School Board Examination.

Areas of Research

• Marketing Strategy
• Global Marketing Strategy
• Emerging Market Strategies
• Customer Engagement Marketing
• Customer Relationship Marketing
• Innovation and Technology

Current Research

• Role of Analytics and New age technologies in Retailing
• Linking technological innovation to customer Engagement
• Digital innovation and Marketing
• New-age technology and SMEs