Shana Redd

Passionate marketing professional, dedicated educator, and diligent marketing strategy Ph.D. candidate experienced in product and service strategy development and execution, P&L management, brand architecture development, design thinking/innovation training and implementation, budget management, go-to-market activations, and masters-level course development and delivery.

Proffesional Profile

• Marketing professional experienced in developing and embedding long-term brand strategies across the Whirlpool Corp. brand portfolio.
• Strong communicator capable of mobilizing internal and external audiences across various levels with a track record in leading cross-functional teams and ensuring leadership support on large-scale projects.
• Experienced in category/product management, P&L management, brand architecture development, breakthrough technology go-to-market frameworks, agency relationship management, and budget ownership.
• MBA degree in Marketing and Leadership Change Management.

Work

• Professor of Practice @ The Eli Broad College of Business, Michigan State University
• Brand Manager - Whirlpool Brand Laundry - GMDP (General Management Development Program) @ Whirlpool Corporation
• Category Manager Top Load Laundry - GMDP (General Management Development Program) @ Whirlpool Corporation
• Student Advisor @ Michigan State University

Education

• Master of Business Administration, Marketing and Leadership Change Management @ The Eli Broad Graduate School of Management May 2011
• Bachelor of Arts, Communication @ Michigan State University