Shailendra Pratap Jain

Professor of Marketing at Foster School of Business

Schools

  • Foster School of Business
  • Indian Institute of Management Bangalore

Expertise

Links

Biography

Foster School of Business

Education

  • PhD New York University (1995)
  • MPhil New York University (1992)
  • MBA Indian Institute of Management, Ahmedabad (1984)
  • BE Birla Institute of Technology & Science (1982)

Academic Expertise

  • advertising
  • brand management
  • consumer behavior
  • consumer segmentation

Current Research

  • Branding, Categorization, Comparative advertising, Economics of information
  • Individual differences (self-regulation, culture, self-construal, implicit theories) in responses to marketing, stimuli, motivated reasoning, warranties

Positions Held

  • At the University of Washington since 2008
  • Professor, University of Washington, 2011
  • Associate Professor, University of Washington, 2008-2011
  • Indiana University, 2002-2008
  • Associate Professor with tenure, 2008
  • Assistant Professor and 3M Research Scholar, 2002-2008
  • Visiting Assistant Professor, Indian School of Business (ISB), Winter 2008, & Winter 2007
  • Visiting Assistant Professor, Johnson Graduate School of Management, Cornell University, 2001-2002
  • Assistant Professor, University of Rochester, 1994-2001
  • Instructor, New York University, 1993-1994
  • Branch Manager, Mudra Communications Ltd., India, an affiliate of DDB Needham Worldwide, an Omnicom Group agency, 1987-1990
  • Manager, Business Development, Strategy, and Research, Ulka Advertising, India, an affiliate of FCB, 1985-1987
  • Assistant Brand Manager, McDowell & Co. Ltd., India, 1984-1985

Honors and Awards

  • Dean''s Faculty Research Award, Foster School of Business, 2010
  • Co-Chair, Society for Consumer Psychology (SCP) Conference, San Diego, 2009
  • Kelley School of Business Research Productivity Award, 2007
  • 3M University Relations Faculty Research Grant, 2006-2008
  • Co-Chair, American Psychological Association Division 23 Conference, 2005
  • Daniel Siegel Award for Outstanding Contribution and Service to MBA Community, 2010
  • EMBA Professor of the Year, North America option, 2010
  • EMBA Professor of the Year, Regional option, 2010, & 2011
  • PACCAR Award for Excellence in Teaching, 2009
  • MBA Core Professor of the Year, 2009
  • MBA Core Professor of the Quarter for Winter, 2009
  • Member of the Kelley School MBA core faculty ranked # 1 for core teaching in the 2004 Business Week B-School Rankings and Profiles Finalist, Trustees Teaching Award, Kelley School, 2005, 2006, 2007
  • MBA Teaching Excellence Award, Kelley School, 2004, 2005, 2008
  • Nominated for graduate (doctoral) faculty mentor award, Kelley School, 2005
  • MBA Teaching Excellence Award, Simon School, 1997, 1998, 2001
  • MBA Teaching Honor Roll, Simon School, Winter 1996 and Spring 1997, 1998, 1999
  • Listed as a four-star teacher at Simon School in the 1998 Business Week B-Schools Rankings and Profiles
  • Undergraduate Teaching Excellence Award, Stern School, Spring 1994

Academic Service

  • Guest Associate Editor, Journal of Consumer Psychology, 2008
  • Editorial Review Board, Journal of Consumer Psychology, 2005-present
  • Reviewer, Journal of Consumer Research
  • Reviewer, Journal of Marketing
  • Reviewer, Journal of Marketing Research
  • Reviewer, Journal of Retailing
  • Reviewer, Journal of Advertising
  • Reviewer, Advances in Consumer Research
  • Reviewer, American Marketing Association
  • Society for Consumer Psychology dissertation competition

Courses Taught

Read about executive education

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