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Serguei Netessine: The Risk Driven Business Model


Wharton School of Business
Professor of Operations, Information and Decisions; Vice Dean, Global Initiatives

Serguei Netessine is professor of Operations, Information and Decisions and vice dean of Global Initiatives at the Wharton School of the University of Pennsylvania. His research focuses on business model innovation and operational excellence and he has worked on these topics with numerous government and Fortune 500 organizations, including the Federal Aviation Administration (USA), the government of Singapore, Lockheed Martin, Procter & Gamble, McDonald’s, RollsRoyce, Comcast, Expedia, ABB, and the U.S. Air Force. He serves on advisory boards of multiple startup companies and he is an active angel investor. Professor Netessine also regularly participates in industry and governmentorganized forums on innovation and entrepreneurship, including World Economic Forum in Davos and World Knowledge Forum in Seoul. He was a member of the “Future of the Economy” committee for the Singapore government.

Professor Netessine has been the recipient of several teaching awards for delivering classes to MBA and Executive MBA students at the Wharton School and INSEAD, and he frequently teaches and directs Executive Education programs, including teaching in an online course for Microsoft that had 10,000+ participants. A prolific academic writer, Professor Netessine holds senior editorial positions at several leading academic journals and he has coauthored dozens of publications in prominent management journals, including Management Science, Marketing Science, Operations Research, Harvard Business Review, and others. His work has received extensive media coverage in CIO Magazine, The Economist, Forbes, Huffington Post, Multichannel Merchant, New York Times, U.S. News & World Report, Business Standard, strategy+business, and other press.

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