Seoungwoo Lee

Professor Lee's research interests include mobile applications and platforms, crowdfunding and innovation, and loyalty programs. His work on managing the versioning decision over an app's lifetime has been published in Journal of Marketing. His dissertation research received the ISMS Doctoral Dissertation Award, Shankar-Spiegel Best Dissertation Proposal Award, and WITS dissertation proposal award.

RESEARCH INTEREST

Substantive: Mobile Applications and Platforms, Product Versioning and Upgrading, Crowdfunding and Innovation, Loyalty Programs

Methodological: Dynamic Structural Econometric Models, Bayesian Statistics, Empirical IO, Machine Learning, High-Performance Computing

Education

• Doctor of Philosophy (Ph.D.) University of Maryland - Robert H. Smith School of Business
• MS Columbia University in the City of New York
• BEng Korea University

Companies

• Assistant Professor of Marketing Tulane University - A.B. Freeman School of Business (2016)
• Research Assistant The Center for Decision Sciences at Columbia Business School (2010 — 2011)
• Associate Samsung Corporation (2008 — 2008)
• Research Assistant The Boston Consulting Group (2008 — 2008)
• Research Intern Logistics/Transportation Information System Laboratory, Korea University (2007 — 2007)
• Intern Samsung SDS (2007 — 2007)

PUBLICATIONS

Articles in Refereed Journals

• Lee, Seoungwoo, Jie Zhang, and Michel Wedel (2021), “Managing the Versioning Decision over an App’s Lifetime.” (forthcoming at Journal of Marketing)

Book Chapter

• Rust, Roland, James Kim, Yue Dong, Tom Kim, and Seoungwoo Lee (2015), “Drivers of Customer Equity” in The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, V. Kumar and Denish Shah, Eds., Edward Elgar Publishing, MA.