Scott Davis

Scott Davis is the Principal and founder of Strategic Marketing Decisions. Before founding SMD he served on the marketing faculties of the Olin School of Business at Washington University in Saint Louis and the Graduate School of Management at University of California, Davis. He has also taught MBA pricing classes at the Haas School of Management at the University of California Berkeley, the Anderson School of Management at UCLA, the Carlson School of Management at the University of Minnesota and the Graduate School of Business at Stanford University.

Dr. Davis has written a number of scholarly articles on topics including: pricing in dynamic competitive markets, signals of product quality, money-back guarantees, and price promotions. His articles have appeared in the Journal of Marketing Research, Journal of Retailing, and the Harvard Business Review, among others. One of the articles he co-authored, "How to Fight a Price War" is a Harvard Business School Publishing best-seller. He has received awards for both his teaching and his research and has been regularly invited as a speaker and instructor at conferences focusing on pricing.

He has consulted internationally on pricing and marketing issues in a variety of industries including medical equipment, telecommunications, and packaged goods. His clients have ranged in size from new business start-ups to Fortune 500 companies in industries including medical equipment, services and supplies, telecommunications, financial services and entertainment. He was also the lead developer of the patented Revionics Market-Based Price Optimization System which provides optimal pricing for retailers.

Education

• PhD in Economics (with a Marketing Minor) from Stanford University
• M.A. in Geography from the University of California, Santa Barbara
• B.A. with majors in Economics, Environmental Studies, and Geography from the University of California, Santa Barbara