Sanjeev Tripathi

An alumnus of IIM Ahmedabad, Prof. Sanjeev Tripathi is an Associate Professor at IIM Indore. Prior to working with IIM Indore, Prof. Tripathi has worked at IIM Ahmedabad and MICA. Prior to his academic life, he has also worked with Nielsen, where he consulted P&G on their innovation processes, market size assessment and product launches across Australia, ASEAN, India, Japan and Korea. Before that, he has also worked with Indian Railways where he worked in diverse functions such as operations, logistics, production, procurement etc. and led large multi functional teams.

His research interests are in the area of Consumer Behaviour, Behavioural Pricing, Sports marketing and Sports management. His teaching interests are in the areas of Pricing, Sports Marketing Neuromarketing and Strategic Marketing. His research has been published his research in a number of reputed international journals and he has presented his research papers at various international conferences. Prof. Tripathi is an avid case writer and he has developed more than 15 management cases that are registered at IIM Ahmedabad and at Ivey. He has also co-authored a management book published by Tata-McGraw Hill.

Prof. Tripathi is the foremost academic in India in the domain of sports marketing and sports management. He has designed and run a course in sports marketing at various IIMs since last five years. He has written a number of cases and research papers on sports management and is currently writing a couple of books on sports marketing. He has also worked with various organizations on issues related to sports management. Currently he is working with Department of Sports on a project related to improving utilization of sports stadia. He has done consulting projects for a number of organizations in sectors like sports, philanthropy and advisory functions. He has also conducted Executive Education programmes. for organizations like Pepsi, Reliance Capital, Ircon, Ambuja, Exide, Meril Life etc.

RESEARCH OUTPUT (PUBLISHED/ FORTHCOMING)

• Banerjee, P. J., Tripathi, S., & Sahay, A. (2016). When less is better than more: Just-below discount in tensile price promotions. Journal of Retailing and Consumer Services, 31, 93-102.

• Alphanumeric Brand for Global Banding: Does the alpha matter? (Co-authored) – (Forthcoming) - Journal of International Business Education

• Tripathi, Sanjeev (2016), Constraining Minimum offers in Economic Games: Will the offers increase? - International Journal of Economic Research 13 (1), 15-20

• An Experiential Approach to Transcending Cross-Cultural Boundaries (Co-authored) – (Forthcoming) - Special Issue - The Advancement of International Marketing Education Journal of International Business Education

• Tripathi, Sanjeev (2016), An investigation on the effect of priming in economic games - International Journal of Economic Research Issue 13 (1), 7-13

• What makes Sports Leagues Successful? A study on Indian professional sports leagues (Co-authored) - (Forthcoming) International Journal of Indian Culture and Business Management

BOOKS

• Roy, D; Raghuram, G.; Jain, R. Tripathi, S.; and Sharda, K. (2016) Trucking Business Management Cases and Concepts Tata McGraw Hill Education.

ARTICLES IN NEWS PAPERS, PERIODICALS

• Tripathi, Sanjeev (21st October, 2015) Flat Pepsi-BCCI Deal Daily Post Chandigarh Edition.

• Sinha, P. K. and Tripathi, S. (September, 2008) The Format Factors Indian Management a Journal of All India Management Association (AIMA).

• Factors contributing to the success of Sports Leagues in emerging markets (Co-authored) - White paper with GroupM

MANAGEMENT CASES

• Tripathi, Sanjeev & Bhasker, S. (2016) GiveIndia – On the net for a cause – Ivey Publishing - Honourable Mention – ISB Ivey Global Case competition – 2014

• Tripathi, Sanjeev (2016) South Asian Games 2016: The dash to the North East – MAR 0484 Case Registered at IIMA

• Tripathi, Sanjeev (2016) Selling Sketches - The case of Artistically Yours (A) MAR 0481 Case Registered at IIMA

• Tripathi, Sanjeev (2016) Selling Sketches - The case of Artistically Yours (B) MAR 0481 Case Registered at IIMA

• Tripathi, Sanjeev (2016) Fruitzone India Limited (A) MAR 0477 Case Registered at IIMA

• Tripathi, Sanjeev (2016) Fruitzone India Limited (B) MAR 0477 Case Registered at IIMA

• Tripathi, Sanjeev (2016) Fruitzone India Limited (C) MAR 0477 Case Registered at IIMA

• Tripathi, Sanjeev (2016) Fruitzone India Limited (D) MAR 0477 Case Registered at IIMA

• Tripathi, Sanjeev & Bhasker, S. (2015) GiveIndia - The Business of Philanthropy MAR 0467 Case Registered at IIMA

• Tripathi, Sanjeev & Agrawal K (2015), The Quest for Gold: Communications Challenge MAR 0475 Case Registered at IIMA

• Tripathi, Sanjeev & Agrawal K (2014), OGQ- The Quest for Gold MAR 0447 Case Registered at IIMA

• Tripathi, Sanjeev (2014) Mircomax at Crossroads MAR 0451 Case Registered at IIMA

• Tripathi, Sanjeev & Agarwal, R. S. (2014) RentYourFashion.com (A) MAR 0463 Case Registered at IIMA

• Tripathi, Sanjeev & Agarwal, R. S. (2014) RentYourFashion.com (B) MAR 0463 Case Registered at IIMA

• Tripathi, Sanjeev & Agarwal, R. S. (2014) RentYourFashion.com (C) MAR 0463 Case Registered at IIMA

• Tripathi, Sanjeev & Agarwal, R. S. (2014) RentYourFashion.com (D) MAR 0463 Case Registered at IIMA

• Tripathi, Sanjeev & Sahay, Arvind (2014) CWP: Creating Consumer Insights MAR 0464 Case Registered at IIMA

SIMULATION EXERCISES

• Tripathi, Sanjeev (2016), Channel Negotiations Simulation MAR0482EX and MAR0482TN, a Simulation exercise registered at IIMA.

• Tripathi, Sanjeev and Abhishek (2012), Retail Pricing Strategies MAR0426EX and MAR0426TN, a Simulation exercise registered at IIMA.

• Tripathi, Sanjeev and Abhishek (2008), Introduction to Marketing Process MAR0399EX and MAR0399TN, a Simulation exercise registered at IIMA.

TECHNICAL NOTES (SPORTS MARKETING)

• Tripathi, Sanjeev (2016) Ticket Pricing in Sports MAR0478TEC Technical Note Registered at IIMA

• Tripathi, Sanjeev (2014) Introduction to Sports Sponsorship MAR0458TEC Technical Note Registered at IIMA

• Tripathi, Sanjeev (2014) Sports Sponsorship Valuation and Pricing MAR0460TEC Technical Note Registered at IIMA

• Tripathi, Sanjeev (2014) Sports Sponsorship Components and Activation MAR0457TEC Technical Note Registered at IIMA

• Tripathi, Sanjeev (2014) Sports Sponsorship: Was it Worth it?MAR0461TEC Technical Note Registered at IIMA

• Tripathi, Sanjeev (2014) Ambush Marketing: An Introduction MAR0459TEC Technical Note Registered at IIMA

• Tripathi, Sanjeev (2014) Ambush Marketing: Attack and Defense MAR0462TEC Technical Note Registered at IIMA

• Tripathi, Sanjeev (2014) Sports Celebrity Endorsement MAR0465TEC Technical Note Registered at IIMA

TECHNICAL NOTES (MISCELLANEOUS)

• Tripathi, Sanjeev & Agrawal K (2014), Marketing Communication and Planning MAR0452TEC Technical Note Registered at IIMA

• Tripathi, Sanjeev & Agrawal K (2014), Advertising Design and Creative Execution MAR0453TEC Technical Note Registered at IIMA

• Tripathi, Sanjeev & Agrawal K (2014), Advertising Message Strategy MAR0454TEC Technical Note Registered at IIMA

WORKING PAPERS

• Tripathi, S (2016), Does odd or even make a difference, IIMA Working paper Series, W.P. No. 2016-03-15

• Tripathi, S (2016), Why should I care - its Others money, IIMA Working paper Series, W.P. No. 2016-03-16

• Tripathi, S & Agrawal K (2015), A Study on the Not-for-Profit Route to Olympic Gold, IIMA Working paper Series, W.P. No. 2015-03-03

• Tripathi, S & Kapoor A (2015), Constituents of Successful Sports Leagues in Emerging Markets, IIMA Working paper Series, W.P. No. 2015-03-02

• Tripathi, Sanjeev and Sinha, P. K. (2008) Choice of a Retail Store and Retail Store Format: A hierarchical logit model IIMA Working paper Series, W.P. NO. 2008-04-03.

• Tripathi, Sanjeev and Sinha, P. K. (2006) Family and Store Choice - A Conceptual Framework IIMA Working paper Series, W.P. NO. 2006-11-03.