Sandra Männel

Sandra Männel studied International Business Administration at the European University Viadrina, Frankfurt (Oder) and Ecole de Commerce Montpellier, France. She graduated with the triple Degree "European Master in Management" with a focus on Strategy and Change. Prior to teaching at the Institute for Market-based Management of the LMU Munich, she gained professional experience in e-commerce and business development at Amazon Germany and notebooksbilliger. de.

Courses and focus

At MBS:  Lecturer for "Europe in the World"

Programs:  [Doctor of Business Administration]

Topics of expertise:  Reputation Emergence, Electronic Word of Mouth

Publications

Maennel, S.C.S.(2016): WarforTalent: Determinants of Business School Reputation by Practitioners and its Impact on Recruitment. in: Proceedings of the Global Marketing Conference, p.1500-­‐1501, HongKong.