Sandra Lim

Sandra leads Kantar Public’s work in Singapore. With a background in behaviour change, communication, media and digital insights, Sandra has been involved in integrated communication work for almost 2 decades.

She has considerable data and insight advisory experience within both public and private sectors in Singapore and across the Asia Pacific region presenting to C-suite levels. Key experience lies in the social and policy work with clients eg. MCCY, MOM, MSF, MCI, MOT, SKM, CPF, HDB, etc

Sandra was previously General Manager of a local research agency (part of a local broadcast company) focusing on clients in the public realm, and working with senior officials and Ministers on integrated communications.

Sandra also actively contribute to the industry as the President of the Market Research Society Singapore (MRSS) helping in uniting the research professionals and part of the steering committee. She teaches in the Republic Polytechnic as a Adjunct Lecturer for the RP-MRSS Advanced Certificate in Market Research.

Sandra contributes to the society by volunteering in the Grassroots to help build and bridge communities as one nation.