Saloni Firasta Vastani

Biography

Dr. Saloni Firasta Vastani joined the faculty in 2016 after an extensive career in corporate America. In her 20-year career, Vastani has developed expertise in business strategy, pricing, and analytics. She has experience in the travel and technology industries in both domestic and international markets including South America, Asia, and Europe. She has solved business problems through insightful data analytics, grounded research, and leading cross-functional teams to implement the strategy. Notable clients include Bain Capital, Riverside Private Equity, BCD Group, Deloitte, and The Weather Channel.

Vastani’s research interests are focused on pricing strategy and innovation management. She is interested in how buyers consciously and subconsciously process price information, remember it, and use it to make purchase decisions. Her work is published in both academic and business journals. Vastani teaches a course in Pricing Strategy and Analytics. She is a frequent speaker in both, industry and academic environments on Revenue Management Strategy, Pricing Analytics, and Leadership.

Over the years, Vastani has served in leadership roles at Fortune 100 companies such as American Airlines and Verizon. Vastani started her career at American Airlines and was responsible for bringing financial discipline into American Airline's processes. At Verizon, she successfully launched B2B products into the market and was the pricing leader over Internet products. She has also been a part of M&A deals and founded a start-up company

Vastani is passionate about community service and serves as an advisory board member for JScreen, a public health initiative by Emory University and the Marcus Foundation. Previously, she served as an advisory board member for Persian Initiative at Michael C. Carlos Museum and Diabetes Leaders Forum at the Centers for Disease Control (CDC).

Areas Of Expertise

• Monetization Models
• International Marketing
• Customer Segmentation
• Predictive Analytics
• Market Research
• Pricing Strategy

Education

• Doctorate in Business Administration
  Georgia State University

• MBA
  Goizueta Business School, Emory University

• BBA, Accounting
  University of Bombay

Publications

• Role of customer attributes on absolute price thresholds
  Journal of Services Marketing

• Balancing Coordination and Autonomy During Post-Acquisition Within A High-Tech FirmBalancing Coordination and Autonomy During Post-Acquisition Within A High-Tech Firm
  International Journal of Innovation Management