Ryan Dew
Assistant Professor of Marketing at The Wharton School
Schools
- The Wharton School
Links
Biography
The Wharton School
Ryan Dew is an Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania. His research explores how machine learning and Bayesian statistical methodologies can solve real world marketing problems, and enhance the capacity of marketing managers to make data-driven decisions. Methodologically, he uses techniques from machine learning, Bayesian nonparametrics, and Bayesian econometrics.
Research Interests: marketing analytics, data-driven design, decision support, preference measurement
Education
Columbia Business School Doctor of Philosophy (Ph.D.) Marketing 2013 – 2018
The University of Pennsylvania Bachelor of Arts (B.A.) Mathematics and Statistics 2009 – 2013
Boston University Summer Institute for Training in Biostatistics 2012 – 2012
Publications:
Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations Ryan Dew and Asim Ansari Marketing Science, 2018 This paper was a finalist for the 2019 Frank M. Bass Award. [Show Abstract] [Paper] [Code Notebook] [Replication Data] [Stan Code]
Modeling Dynamic Heterogeneity using Gaussian Processes Ryan Dew, Asim Ansari, Yang Li Journal of Marketing Research, 2020 This paper was a finalist for the 2020 Paul Green Award. [Show Abstract] [Paper]
Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Logo Design Ryan Dew, Asim Ansari, Olivier Toubia Forthcoming, Marketing Science. [Show Abstract] [Paper] [Explore Our Data] [Personality-based Logo Generator]
Videos
Bayesian Nonparametric Customer Base Analysis with Model-based Visualizations
Dynamic Contextual Game Recommendations
Read about executive education
Other experts
Popular Courses
Leading People and Teams
ESMT
Berlin, Germany
Nov 19
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Feb 2, 2025
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Sep 29
Looking for an expert?
Contact us and we'll find the best option for you.