Ross Petty

Professor at Babson Olin Graduate School of Business

Schools

  • Babson Olin Graduate School of Business

Links

Biography

Babson Olin Graduate School of Business

Academic Division: Accounting & LawBefore joining Babson, Professor Petty practiced law with the Federal Trade Commission. He was the founding legal developments editor for the Journal of Public Policy & Marketing and is the founder and executive secretary of the Marketing Law section of the Academy of Legal Studies in Business. Professor Petty has published over 70 articles and book chapters on marketing and business law and has received awards in both marketing and law for his work. He is the author of the book, The Impact of Advertising Law on Business and Public Policy, published by Quorum Books in 1992. He currently has written a book manuscript, Branding Law for Entrepreneurs: A Legal Guide to Strategic Brand Management. Professor Petty held the Roger A. Enrico Term Chair from 1992 through 1997 and the Zwerling Family Term Chair from 2008–2011. Professor Petty regularly teaches the undergraduate core as well as undergraduate electives in Marketing Law, and Innovation and the Law.

Academic Degrees

  • M.P.A, HARVARD UNIVERSITY, Kennedy School of Government
  • JD, UNIVERSITY OF MICHIGAN, School of Law
  • MBA, UNIVERSITY OF ROCHESTER, Grad. School of Management
  • BA, UNIVERSITY OF ROCHESTER, College of Arts and Sciences

Academic Interests

Business Law; Marketing/Intellectual Property Law

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Awards & Honors

2016 - Outstanding Proceedings Reviewer, Academy of Legal Studies in Business

2016 - Outstanding Reviewer , Journal of Public Policy & Marketing

2013 - Outstanding Reviewer , Journal of Public Policy & Marketing

2008 - Charles M. Hewett Master Teacher Award , Academy of Legal Studies in Business

2008 - Faculty Scholarship Award , Babson College

2007 - Highly Commended Paper , Journal of Product Management

2005 - Best Paper Award, Thomas C. Kinnear / Journal of Public Policy & Marketing

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