Ross Petty
Professor at Babson Olin Graduate School of Business
Schools
- Babson Olin Graduate School of Business
Links
Biography
Babson Olin Graduate School of Business
Academic Division: Accounting & LawBefore joining Babson, Professor Petty practiced law with the Federal Trade Commission. He was the founding legal developments editor for the Journal of Public Policy & Marketing and is the founder and executive secretary of the Marketing Law section of the Academy of Legal Studies in Business. Professor Petty has published over 70 articles and book chapters on marketing and business law and has received awards in both marketing and law for his work. He is the author of the book, The Impact of Advertising Law on Business and Public Policy, published by Quorum Books in 1992. He currently has written a book manuscript, Branding Law for Entrepreneurs: A Legal Guide to Strategic Brand Management. Professor Petty held the Roger A. Enrico Term Chair from 1992 through 1997 and the Zwerling Family Term Chair from 2008–2011. Professor Petty regularly teaches the undergraduate core as well as undergraduate electives in Marketing Law, and Innovation and the Law.
Academic Degrees
- M.P.A, HARVARD UNIVERSITY, Kennedy School of Government
- JD, UNIVERSITY OF MICHIGAN, School of Law
- MBA, UNIVERSITY OF ROCHESTER, Grad. School of Management
- BA, UNIVERSITY OF ROCHESTER, College of Arts and Sciences
Academic Interests
Business Law; Marketing/Intellectual Property Law
c
Awards & Honors
2016 - Outstanding Proceedings Reviewer, Academy of Legal Studies in Business
2016 - Outstanding Reviewer , Journal of Public Policy & Marketing
2013 - Outstanding Reviewer , Journal of Public Policy & Marketing
2008 - Charles M. Hewett Master Teacher Award , Academy of Legal Studies in Business
2008 - Faculty Scholarship Award , Babson College
2007 - Highly Commended Paper , Journal of Product Management
2005 - Best Paper Award, Thomas C. Kinnear / Journal of Public Policy & Marketing
Read about executive education
Other experts
Anthony Mayo
Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration in the Organizational Behavior Unit of Harvard Business School (HBS) and the Director of the HBS Leadership Initiative. He currently teaches Leadership and Organizational Behavior in the MBA Program. Previously, he was...
Andrew Wasynczuk
Andy Wasynczuk joined the faculty of Harvard Business School in the spring of 2005. He has taught a wide range of negotiation courses in the required and elective MBA curriculum. He currently teaches the popular elective course on Negotiation as well as Managing, Organizing and Motivating for Va...
Reema Singh
Self-motivated, creative, analytical and team oriented professional with more than 11 years of proven global accomplishments in marketing communication, consumer research, brand marketing and management of diverse teams & multi-million dollar budgets. Excelled in creating and implementing cha...
Looking for an expert?
Contact us and we'll find the best option for you.