Rosanna Smith

I am an Assistant Professor of Marketing at the University of Georgia, Terry College of Business.
My research focuses on the topics of authenticity and aesthetics. I examine how these topics intersect with substantive areas of interest to both practitioners and consumers (e.g., branding, social media). My research involves the integration of multiple methods (e.g., experiments, image analysis using machine learning approaches) and interdisciplinary collaborations. Currently, I focus how beauty standards and body modification (e.g., via cosmetics, plastic surgery) influence perceived authenticity and consumer well-being. My work has been published in both marketing and psychology academic journals such as the Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of the Academy of Marketing Science, Journal of Experimental Social Psychology, and Cognition. I have also published in popular press outlets such as Character and Context, Oxford University Press Blog, and the Harvard Business Review.
I grew up in Lexington, KY and completed a B.A. in Art from Yale University and a PhD in Marketing from the Yale School of Management.

Education:

• Ph.D., Marketing, Yale University, 2017
• M.A., M.Phil., Marketing, Yale University, 2015
• B.A., Art, Yale University, 2010

Awards, Honors and Recognitions:

• 2021 Presidential Interdisciplinary Grant, University of Georgia
• 2021 Diversity Research & Scholarship Grant, University of Georgia
• Lilly Teaching Fellow, University of Georgia, 2019-2021
• 2019 Outstanding Teacher Award, UGA Honors Week

Research Interests and Areas of Expertise:

• Authenticity
• Aesthetics
• Beauty Work
• Branding
• Creativity
• Diversity
• Social Media
• Value Construction

Selected Publications:

Journal Articles

• Han, Minju, George E. Newman, Rosanna K. Smith, and Ravi Dhar. (in press). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research.
• Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton (in press). The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use. Journal of the Academy of Marketing Science.
• Smith, Rosanna K., Michelle R. vanDellen, and Lan Anh Ton. 2021. Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work. Journal of Consumer Research, Vol 48 (1), 102–122.
• Chang, Edward, Erika Kirgios, and Rosanna K. Smith. 2021. Large-Scale Field Experiment Shows Null Effects of Team Diversity on Others’ Willingness to Support the Team. Journal of Experimental Social Psychology, Vol 94, 104099.
• Gershon, Rachel and Rosanna K. Smith. 2020. Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity. Journal of Personality and Social Psychology, 118(2), 307-324.
• Reich, Taly, Daniella Kupor, and Rosanna K. Smith. 2018. Made by Mistake: When Mistakes Increase Product Preference. Journal of Consumer Research. 44(5), 1085-1103.
• Newman, George E. and Rosanna K. Smith. 2016. The Need to Belong Motivates the Valuation of Authentic Objects. Cognition, (156), 129-134.
• Smith, Rosanna K., George E. Newman, and Ravi Dhar. 2016. Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers. Journal Of Consumer Research, 42(5), 653-668.
• Newman, George E. and Rosanna K. Smith. 2016. Kinds of Authenticity. Philosophy Compass, 11(10), 609-618.
• Smith, Rosanna K. and George E. Newman. 2014. When Multiple Creators are Worse than One: Single Author Biases in the Evaluation of Art. Psychology Of Aesthetics, Creativity And The Arts, 8(3), 303-310.
• Newman, George E., Daniel M. Bartels, and Rosanna K. Smith. 2014.Are Artworks more like People than Artifacts? Psychological Connectedness and the Extended self. Topics In Cognitive Science, 6(4), 647-662.