Ron Wilcox
NewMarket Corporation Professor of Business Administration at Darden School of Business
Schools
- Darden School of Business
Expertise
Links
Biography
Darden School of Business
Education: A.B., Xavier University; MS, Ph.D., Washington University
Ronald T. Wilcox, NewMarket Corporation Professor of Business Administration and Senior Associate Dean for Degree Programs, teaches the required Marketing course in the MBA and Executive MBA programs as well as the elective Pricing. He also teaches in numerous Executive Education programs.
His research, focused on the marketing of financial services and its interface with public policy, has appeared in leading marketing and finance journals, such as the Journal of Marketing Research, Management Science, Marketing Science and the Journal of Business. His research and writing have also appeared in the Wall Street Journal, Washington Post, BusinessWeek, Fortune, Forbes and the Weekly Standard. He is a frequent contributor to Forbes. He is the author of the book Whatever Happened to Thrift? Why Americans Don''t Save and What to Do About It, published by Yale University Press.
Wilcox joined the Darden faculty in 2001. He was formerly an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration and an economist for the U.S. Securities and Exchange Commission.
MBA Courses
Marketing Management (MBA and MBAE)
Pricing
Executive Education Courses
Strategic Marketing Analytics: Leveraging Big Data
Videos
Darden Faculty Profile: Ron Wilcox
Read about executive education
Cases
Advancing knowledge through research that shapes business, Darden professors are recognized thought leaders in their fields. They are not only master case method teachers, they also author many of the cases used in Darden classrooms and around the world.
Ronald T. Wilcox''s cases are available in the Darden Business Publishing website.
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