TIAS School for Business and Society


Prof. dr. Ron Meyer ENG


TIAS School for Business and Society

Professor Ron Meyer is managing director of the Center for Strategy & Leadership, an international research, consulting and management development organisation, dedicated to improving companies' competences in the areas of strategic thinking, leadership, entrepreneurship, business innovation and change management.

Ron Meyer is Professor of Strategic Leadership at TIAS, the business school of Tilburg University and Eindhoven University of Technology. On the teaching side, Professor Meyer is involved in various masters programmes and acts as the academic director for a number of Company Specific Programmes. On the research side, he is working on research in the area of Managerial Cognition (what are the strategy beliefs of managers?), Strategic Leadership (which leadership styles do managers use in strategy making processes?) and Corporate Level Strategy (how do multi-business firms create value?). He also supervises a number of PhD students.

Professor Meyer has both Canadian and Dutch nationality, as he was born and raised near Edmonton, Alberta, in a family of Dutch immigrants. He has a bachelors in political science from the University of Alberta and an MBA and PhD from Erasmus University Rotterdam. For twelve years (1987-1998) he was an Assistant Professor of Strategic Management at the Rotterdam School of Management / Erasmus Graduate School of Management. During this period he taught strategy in 15 countries, at Universities and in companies, and acted as consultant to a wide variety of firms. For two years he was also Associate Director of Rotterdam School of Management, in charge of managing the MBA programme.

In 1998 he started a strategy consulting firm, Strategy Works, which he ran successfully for a decade. In 2008 he sold his shares to start the Centre for Strategy & Leadership, which combines academic research with training and consulting. His activities at TIAS fit perfectly with his overall ambition to help bridge the widening gap between theory and practice in the field of corporate strategy and leadership.

Professor Ron Meyer has (co-)authored numerous articles and books, among which the internationally leading textbook on strategic management, Strategy - Process, Content, Context: An International Perspective. Recently his newest book, Leadership Agility: Developing Your Repertoire of Leadership Styles, was published, together with an accompanying app (Leadership LEAP) and website (


Meyer, R.J.H. (2012), “Strategie als Continue Leerproces” (in Dutch: ‘Strategy as Continuous Learning Process’), in M. Rademakers (ed.), Corporate Universities: Aanjagers van de Lerende Organisatie, Deventer: Kluwer. De Wit, B. & R.J.H. Meyer (2014), Strategy - Process, Content, Context: An International Perspective, 5th edition, London: Cengage. De Wit, B. & R.J.H. Meyer (2014), Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage, 4th edition, London: Cengage. Meyer, R.J.H. (2014), “Strategy Development for Continuous Learning”, in M. Rademakers (ed.), Corporate Universities: Drivers of the Learning Organization, London: Routledge. Meyer, R.J.H. (2017, forthcoming), Leadership Agility: Developing Your Repertoire of Leadership Styles, London: Taylor & Francis.

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