Roger Beahm

Roger Beahm is a Full Professor of Practice in Marketing at the Wake Forest University School of Business. Roger is also Director of the Wake Forest Retail Learning Labs in the Center for Analytics Impact. Roger is a recognized thought leader in retail and consumer packaged goods marketing. He is frequently quoted in the media, with contributions in the Associated Press, The New York Times, Forbes, The Washington Post, Bloomberg Businessweek, NBC News, National Public Radio, Fox News, the Huffington Post, U.S. News and World Report, Fast Company, and ABC News, as well as many others.

With a background in consumer packaged goods marketing/brand management at Procter & Gamble and the Clorox Company, Roger went on to found his own advertising and marketing agency and his own marketing consulting firm.

Roger serves on the American Association of Advertising Agencies (4A’s) Carolinas Council Board of Governors where he was previously Chair. He is also a member of the Board of Advisers for T W Garner Food Company and owns/is President of Beahm & Associates LLC, a marketing consulting firm with clients in both the business-to-business and business-to-consumer category segments.

Education

• University of Colorado Boulder
  BS, MBA, Business (Marketing)