Rodolfo Luzardo

Rodolfo Luzardo has extensive experience advising companies across industries and geographies. Rodolfo’s expertise is in B2B sales and marketing strategy and effectiveness, with a focus on large-scale commercial transformations relating to go-to-market strategy, sales effectiveness initiatives and integrations, strategic account management and pricing optimization. Rodolfo’s experience spans a diverse range of commercial topics, including multiple sales models (global, strategic and key accounts management, generalist and specialist field sales, channel partners, and inside sales), go-to-market redesign, and pricing. He has broad industry exposure spanning specialty chemical, industrials, basic materials, distribution, and private equity.

Rodolfo has over 20 years professional experience spanning finance, operations and consulting. He lectures on sales strategy topics at the Kellogg School of Management Executive Program. He has been advising the world's premier companies over the past decade, and has first-hand operating and sales experience. His pragmatic hands-on approach has been an asset to clients around the world. He has published 18 articles and whitepapers on sales force performance, strategic account management and commercial transformation.

Rodolfo has an MBA, with honors, from the University of Chicago and a BA in Economics from the University of Miami. Prior to ZS, Rodolfo was an Associate Principal at McKinsey & Company, and also held positions in Private Equity and Investment Banking earlier in his career.