Your Guide to Executive Learning

All experts
AboutBiography

Rod Duclos

Adjunct Assistant Professor at HKUST Business School

Associate Professor, Marketing at Ivey Business School

Schools

  • Ivey Business School
  • HKUST Business School

Expertise

Links

    Biography

    HKUST Business School

    Academic qualification

    • PhD University of North Carolina at Chapel Hill
    • MBA Bellarmine University
    • BS Institut Supérieur du Commerce

    RESEARCH INTERESTS

    Behavioral psychology as it relates to consumer welfare (e.g., financial decision-making; brand preferences and product choice; minorities and advertising; hormones, self-esteem, and willingness to pay) and societal welfare (e.g., prosocial behavior; judicial decision-making).

    PUBLICATIONS

    PUBLISHED OR CONDITIONALLY ACCEPTED

    (*) denotes PhD student

    "The Psychology of Investment Behavior: (De)Biasing Financial Decision-Making One Graph at a Time", Journal of Consumer Psychology (Vol. 25 (2), 2015). [acceptance rate:  10%]

    “Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Charitableness”, by Rod Duclos and Alixandra Barasch*. Journal of Consumer Research (Vol. 41, June 2014). [acceptance rate:  8%]

    → Media coverage (non-exhaustive):  Science Daily, Science Codex, Phys.Org, UK Fundraising, EconBiz, Explore with Plymouth, HighBeam Research, EurekAlert!, Press-News.org.

    “Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking”, by Rod Duclos, Echo Wen Wan, and Yuwei Jiang. Journal of Consumer Research (Vol. 40, No. 1; June 2013). [acceptance rate:  8%]

    → Media coverage (non-exhaustive):  CBS, NBC News (the TODAY show), TIME Magazine (x2), US News and World Report, The Atlantic, MSN, Harvard Business Review, Men''s Health, Women''s Health Magazine, Health Magazine, JeanChatzky.com, Inc., Daily Mail, The Telegraph, The Times of India (x2), 8pak.com, Asian Echo, Bankers Column, Business Standard (x2), City OnTopic, Complete Wellbeing, Counsel&Heal, Cowboy Economics (x2), El Dario Del Juego, English Club TV, EurekAlert! (x2), FemaleNetwork.com, Forex Market Today, Galactic Informer, Haryana Ab-Tak, Headlines & Global News, Health Fitness 4 Men, Health24.com, HealthDay.com, HealthNewsDigest.com, Imperial Valley News, InAGist.com, Koç Akademi (in Turkish), Medical Daily, MedicalXpress.com, MentalHelp.net, MoneyControl.com, National Affairs, National Post, News Track India, Newswise, Olegun.com, Pacific Standard Magazine, Phys.Org, Press-news.org (x2), PsychCentral.com, RBC Daily (in Russian), RedOrbit, Retailomania, Science Codex (x2), Science Daily (x2), Science NewsLine, Socially Savvy!, Talent Refresh, The Deccan Chronicle, The Economic Times, The Financial Express (x2), The Hindu (Business Line), The Indian Express (x2), The News Machine, The Responsibility Project by Liberty Mutual, The Stock Market Watch, Therapy Toronto News (x2), Zee News India, NewsUK24, Success.

    → Selected for JCR’s Research Curations (Spring, 2013); reprinted in the Journal of Consumer Research (Vol. 41; June 2014, 17-30).

    “Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience”, by Steve Hoeffler, Dan Ariely, Pat West, and Rod Duclos. Journal of Consumer Psychology (23, 3 (2013) 330–340). [acceptance rate:  10%]

    “Making Sense of Numbers: Effects of Alphanumeric Brands on Consumer Inference”, by Dengfeng Yan* and Rod Duclos (equal authorship). International Journal of Research in Marketing (30 (2013) 179–184). [acceptance rate:  6%]

    For reference, below are the acceptance rates of major pysch, marketing, and mgmt journals: (ranked by selectivity)

    -                        IJRM: 6%
    -                        JCR: 8%
    -                        JCP: 10%
    ________________________________

    -                       Psychological Science: 11%
    -                       JM: 11%
    -                       JMR: 12%
    -                       JPSP: 12%
    -                       Journal of Retailing: 12%
    -                       OBHDP: 12.5%
    -                       Marketing Science: 14%
    -                       Psychological Review: 15%
    -                       Emotion: 16%
    ________________________________

    -                       Health Psychology: 23%
    -                       Psychological Bulletin: 23%
    -                       Marketing letters: 30%

    UNDER REVIEW

    (*) denotes PhD student

    “Charitable Giving: How Ego-Threats Impact Donations of Time and Money”, by Rod Duclos, Jim Bettman, Paul Bloom, and Gal Zauberman. 2ndround at the Journal of Consumer Research.

    “Minority Status in Advertising” by Amy Dalton, Rod Duclos, and Li Huang*. 2nd round at the Journal of Consumer Research.

    “The Psychology of Judicial Decision-Making: Ingroup/Outgroup Biases in Jurors’ Verdicts and Sentences” by Rod Duclos and Geetanjali Saluja*. 1stround at Organizational Behavior and Human Decision Processes (OBHDP).

    “What Does your Brand “State” About You? An Exploratory Examination of Language Effects on Comparison of Alphanumeric Brand Names”, by Kunter Gunasti, Selcan Kara*, Bill Ross, and Rod Duclos. 1st round at the Journal of Marketing Research.

    Ivey Business School

    Professor Duclos is a behavioral psychologist. His research aims to articulate, predict, and shape human decision-making and behavior, all in the pursuit of consumer and societal welfare. Particular issues of interest include: the psychology of financial decision-making and risk-taking; how hormones impact willingness to pay; prosocial behavior; and judicial decision-making. His findings have appeared in premier marketing and psychology journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, and the International Journal of Research in Marketing. His work has also been covered over 100 times in the popular press (e.g., TIME Magazine, CBS, NBC News, US News & World Report, Harvard Business Review). He owes his PhD to the University of North Carolina at Chapel Hill and Duke University.

    Prior to joining the Ivey Business School, he taught at the Hong Kong University of Science & Technology (HKUST) and the University of North Carolina at Chapel Hill (Kenan-Flagler Business School). His lectures range from intro courses on Marketing Principles to advanced courses on Global Marketing and Strategic Brand Management.

    In addition to research and teaching, Professor Duclos consults for private, governmental, and nonprofit organizations. His clients range from the Americas to Europe to Asia.

    Teaching

    • Principles of Marketing
    • Global Marketing
    • Strategic Brand Management

    Education

    • Kenan-Flagler School of Business @ the University of North Carolina, Chapel Hill, PhD
    • Bellarmine University, MBA
    • Institut Supérieur du Commerce de Paris, MSc

    Recent Refereed Articles

    • Sepehri, A.; Duclos, R.; Haghighi, N., (Forthcoming), "Too Much of a Good Thing? The Unforeseen Cost of Tags in Online Retailing", International Journal Of Research In Marketing
    • Sepehri, A.; Markowitz, D.; Duclos, R., 2021, "The Location of Maximum Emotion in Deceptive and Truthful Texts", Social Psychological and Personality Science, August 12(6): 996 - 1004.
    • Duclos, R.; Sepehri, A.; Kristofferson, K.; Vinoo, P.; Elahi, H., 2021, "The Power of Indirect Appeals in Peer-to-Peer Fundraising: Why “S/He” Can Raise More Money For Me Than “I” Can For Myself", Journal Of Consumer Psychology, July 31(3): 612 - 620.
    • Gunasti, K.; Kara, S.; Ross, W. T.; Duclos, R., 2021, "How language affects consumers' processing of numerical cues", Journal of Consumer Behaviour, March 20(2): 460 - 473.
    • Duclos, R.; Khamitov, M., 2019, "Compared to Dematerialized Money, Cash Increases Impatience In Intertemporal Choice", Journal of Consumer Psychology, July 29(3): 445 - 454.
    • Duclos, R., 2015, "The psychology of investment behavior: (De)biasing financial decision-making one graph at a time", Journal of Consumer Psychology, April 25(2): 317 - 325.
    • Duclos, R.; Barasch, A., 2014, "Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Charitableness", Journal of Consumer Research, June 41(1): 93 - 108.
    • Hoeffler, S.; Ariely, D.; West, W.; Duclos, R., 2013, "Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience", Journal of Consumer Psychology, July 23(3): 330 - 340.
    • Duclos, R.; Wan, E. W.; Jiang, Y., 2013, "Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking", Journal of Consumer Research, June 40(1): 122 - 135.
    • Yan, D.; Duclos, R., 2013, "Making Sense of Numbers: Effects of Alphanumeric Brands on Consumer Inference", International Journal of Research in Marketing, June 30(2): 179 - 184.

    Honours & Awards

    • 2019 - Journal of Consumer Research Outstanding Reviewer Award
    • 2018 - 2020 - Federal grant from Canada’s Social Sciences & Humanities Research Council (SSHRC grant number: 435-2017-0059). Amount: $125,309
    • 2017 - present - Appointed to the Editorial Review Board (ERB) of the Journal of Consumer Research (JCP; Selectivity: 7%).
    • 2017 - present - R.A. Barford Chair Professorship, Ivey Business School. Amount: $22,500.
    • 2015 - present - Appointed to the Editorial Review Board (ERB) of the Journal of Consumer Research (JCR; Selectivity: 8%).
    • 2015 - present - Appointed to the Editorial Review Board (ERB) of Recherche et Applications en Marketing (RAM).
    • 2017 - 2018 - Western University, Research Base Fund (grant BUZV-R5440A01). Amount: $10,000.
    • 2017 - 2018 - Western University, SSHRC Reapplication assistance (grant BVGZ-R5440A04). Amount: $5,000
    • 2017 - Research Merit Award, Ivey Business School.
    • 2017 - Western University R&D Grant. Amount: $25,000.
    • 2016 - Western University Faculty Research Development Grant. Amount: $4,000.
    • 2016 - Western University Research Grant. Amount: $10,000.
    • 2016 - Research Merit Award, Ivey Business School.
    • 2016 - Dean’s list for Teaching Excellence (Top 10%), Ivey Business School.
    • 2015 - Western University Research Grant. Amount: $10,000.
    • 2015 - Western University Start-up Grant. Amount: $15,000.
    • 2015 - Nominated to the Editorial Review Board (ERB) of the Journal of Consumer Research (Selectivity: 8%).
    • 2015 - Nominated to the Editorial Review Board (ERB) of Recherche et Applications en Marketing (RAM).
    • 2015 - Hong Kong University of Science & Technology Research Grant (SBI15BM09). Amount: $36,000.
    • 2015 - Dean’s list for Teaching Excellence (HKUST).
    • 2014 - Dean’s list for Teaching Excellence (HKUST).
    • 2013 - Runner-up for the Franklin Prize for Teaching Excellence (HKUST).
    • 2013 - Competitive research grant from the HK Research Grants Council. GRF project 690713. Amount: $526,500.
    • 2012 - Dean’s list for Teaching Excellence (HKUST).
    • 2011 - Dean’s list for Teaching Excellence (HKUST).
    • 2010 - Hong Kong University of Science & Technology Special Research Grant. Amount: $10,000.
    • 2010 - Dean’s list for Teaching Excellence (HKUST).
    • 2009 - Winner of the Franklin Prize for Teaching Excellence (HKUST).
    • 2009 - Competitive research grant from the HK Research Grants Council. GRF project 640509. Amount: $521,640.
    • 2008 - HK Research Grants Council - Direct Allocation Grant (DAG08/09.BM09). Amount: $100,000.

    Experience

    • Lecturer, University of North Carolina at Chapel Hill (UNC).
    • Assistant Professor, Hong Kong University of Science & Technology (HKUST).
    • Associate Professor, Ivey Business School, Western University.

    Read about executive education

    Other experts

    Eva Niesten

    Eva Niesten is a lecturer in Innovation, Strategy and Entrepreneurship, and the associate head of Social Responsibility and Engagement at AMBS. Eva received her PhD in 2009 at the Rotterdam School of Management, Erasmus University. Her thesis focused on the introduction of competition in Europea...

    Michelle Dickinson

    Dr Michelle Dickinson (MNZM) is a passionate researcher and teacher with a love of science and engineering. Her background in Biomedical and Materials Engineering have combined her interests in both biology and materials science to give her a unique insight into how nature and technology can lear...

    Rebecca Bilbro

    Rebecca Bilbro is an adjunct faculty member in Georgetown University's Data Science Certificate Program, where she teaches Visual Analytics. Dr. Bilbro earned her doctorate from the University of Illinois, Urbana-Champaign, where her research centered on communication and visualization practices ...

    Looking for an expert?

    Contact us and we'll find the best option for you.

    Something went wrong. We're trying to fix this error.