Rocio Galan

Experienced Digital Strategist with a demonstrated history of working in the marketing and advertising industry. Skilled in Strategy Building, Social Media Analytics, Crimson Hexagon, Teamwork, and Leadership. Strong marketing professional with a Bachelor of Business Administration (B.B.A.) focused in Strategic Desing and Management from Parsons School of Design.

Experience

Social Chain Social Strategy Director | Social Chain Agency Feb 2019 –

• Responsible for client's social first strategies and identifying long-term solutions and growth opportunities outside of a brief through the development of narratives that inspire audience-led, idea-centric strategies to meet clients' needs effectively.
• Manage strategy team (social media managers, and strategists) to create and sustain social media strategies for global clients.
• Aid in the development of creative ideas designed to solve the human problems behind the business problem.
• Ensure the work is achieving our clients’ broader business and marketing goals.
• Manage projects that span multiple departments, identify the right priorities for the strategy team, and inspire them by being graceful under pressure.
• Work alongside the partnerships and accounts team to develop innovative stories that open the doors to new clients and projects.

Strategy Manager | Social Chain Agency Oct 2017 – Jan 2019

• Managed and developed all the social media marketing strategies for the US clients to increase their brand awareness, revenue, and consumer base.
• Consulted the UK team on their strategies and implementation to make sure it is aligned with the overall global strategy for the client.
• Developed influencer strategies to amplify the reach of our campaigns.
• Researched industry, cultural and social media trends to best perform client auditing and strategy ideation.
• Managed evergreen and campaign reporting to clients

The 88 Freelance Content Strategist Jan 2017 – May 2017 Greater New York City Area

• Curated case-studies through primary and secondary research of social campaigns, cultural & digital trends, and consumer behavior.
• Assisted comprehensive audits of social channels to determine current social positioning for current and new business clients.
• Created Boolean for Crimson Hexagon and extracted raw social listening data for brand strategies & monthly reports.
• Developed data-driven insights to supplement strategic narratives for new business pitches, strategies, and audits.
• Performed deep demographic & psychographic breakdowns of audiences, which influenced brand positioning and paid media targeting.

Tools: Crimson Hexagon, Global Web Index, Demographics Pro, & Whitelisting

Freelance Account Management & Creative Aug 2016 – Dec 2016 Greater New York City Area

• Bloomingdales Account
• Assisted account manager with task creation and allocation within the team. (using Asana software)
• Created monthly news report about industry trends to share with the client.
• Created weekly internal report on competitors social media content to share with the creative team.
• Assisted creative team in brainstorming and creating campaign decks, and social media content.

CloudLex Inc. Freelance Digital Strategist Jun 2016 – Aug 2016 Pune

• Helped execute brand story themes and distribution strategy to meet content marketing goals, helped manage content driven, website, email, and PR campaigns. Assisted in managing and maintaining editorial calendar across blog and social media. Optimized content for search (SEO).

Education

Parsons School of Design - The New School Bachelor of Business Administration (B.B.A.) Strategic Design and ManagementGradeSenior / Dean's List for Academic Achievement (3.9 GPA) 2013 – 2017

London College of Fashion Access to Higher Education Fashion Business FashionGradeDiploma 2012 – 2013

The Hun School of Princeton High School diploma High School/Secondary Diplomas and Certificates 2009 – 2012

College du Leman Middle School Diploma/ High School Junior High/Intermediate/Middle School Education and Teaching 2006 – 2008