Roberta Schultz

Senior Lecturer in Marketing, Faculty Director, Marketing Minor Program at Eller Executive Education

Schools

Eller Executive Education

Biography

Eller Executive Education

Areas of Expertise

Sales
Sales management
Generational imapact in sales arena

Current Research

Application focused research underscored by theoretical foundations - sales, social media, generations, collaborative communication, technological teaming. T_he Journal of Personal Selling & Sales Management, Journal of Marketing Theory and Practice, Industrial Marketing Management,_ Journal of Selling & Major Account Management, Marketing Management Journal, The Journal of Business and Industrial Marketing and American Journal of Business.

Courses

MKTG 376: Marketing Analytics

MKTG 459: Product Management

Teaching Interests

Marketing Analytics

Research

Marketing Management

Electronic Marketing

Sales & Sales Management

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