Roberta Schultz

Senior Lecturer in Marketing, Faculty Director, Marketing Minor Program at Eller Executive Education

Schools

  • Eller Executive Education

Links

Biography

Eller Executive Education

Areas of Expertise

  •  Sales
  •  Sales management
  •  Generational imapact in sales arena

Current Research

Application focused research underscored by theoretical foundations  - sales, social media, generations, collaborative communication, technological teaming. T_he Journal of Personal Selling & Sales Management, Journal of Marketing Theory and Practice, Industrial Marketing Management,_ Journal of Selling & Major Account Management, Marketing Management Journal, The Journal of Business and Industrial Marketing and American Journal of Business.

Courses

MKTG 376: Marketing Analytics

MKTG 459: Product Management

Teaching Interests

Marketing Analytics

Research

Marketing Management

Electronic Marketing

Sales & Sales Management

Read about executive education

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