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AboutBiography

Roberta Schultz

Senior Lecturer in Marketing, Faculty Director, Marketing Minor Program at Eller Executive Education

Schools

  • Eller Executive Education

Links

Eller Executive Education

Areas of Expertise

  •  Sales
  •  Sales management
  •  Generational imapact in sales arena

Current Research

Application focused research underscored by theoretical foundations  - sales, social media, generations, collaborative communication, technological teaming. T_he Journal of Personal Selling & Sales Management, Journal of Marketing Theory and Practice, Industrial Marketing Management,_ Journal of Selling & Major Account Management, Marketing Management Journal, The Journal of Business and Industrial Marketing and American Journal of Business.

Courses

MKTG 376: Marketing Analytics

MKTG 459: Product Management

Teaching Interests

Marketing Analytics

Research

Marketing Management

Electronic Marketing

Sales & Sales Management

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Sarah Kaufman

Sarah M. Kaufman is the Associate Director of the NYU Rudin Center for Transportation, where she researches, advocates for and educates about cutting-edge technologies in transportation. She is also an Adjunct Professor of Planning, teaching Intelligent Cities and Advanced Projects in Urban Plann...

Richard Cuthbertson

Richard Cuthbertson is a Senior Research Fellow and Research Director at the Oxford Institute of Retail Management at Saïd Business School, University of Oxford. He is a leading expert in the development of consumer-facing companies and the convergence of online and in-store retailing. Richard's...

Thijs Geradts

Thijs Hendrik Johan Geradts was born in Sittard, the Netherlands. He holds a bachelor’s degree in Liberal Arts and Sciences from University College Maastricht and two master degrees in the fields of International Business and Applied Cognitive Psychology from Maastricht University, the Netherland...

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