Roberta Schultz
Senior Lecturer in Marketing, Faculty Director, Marketing Minor Program at Eller Executive Education
Schools
- Eller Executive Education
Links
Biography
Eller Executive Education
Areas of Expertise
- Sales
- Sales management
- Generational imapact in sales arena
Current Research
Application focused research underscored by theoretical foundations - sales, social media, generations, collaborative communication, technological teaming. T_he Journal of Personal Selling & Sales Management, Journal of Marketing Theory and Practice, Industrial Marketing Management,_ Journal of Selling & Major Account Management, Marketing Management Journal, The Journal of Business and Industrial Marketing and American Journal of Business.
Courses
MKTG 376: Marketing Analytics
MKTG 459: Product Management
Teaching Interests
Marketing Analytics
Research
Marketing Management
Electronic Marketing
Sales & Sales Management
Read about executive education
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